The Cooper F3 Diamond Tire is Covered in Swarovski Crystals and Diamonds
Michael Hines — April 8, 2011 — Autos
References: therichtimes & autoblog
I'm willing to bet that it is only a matter of time before all affluent consumers around the world modify the tires on their cars to look something like the Cooper F3 Diamond Tire. The Cooper F3 Diamond Tire is a one-off set of tires commisioned by Cooper and made by London-based jeweler JK Diamonds. The tires were made to celebrate the diamond (30th) anniversary of Cooper's partnership with the Formula 3 series.
Diamonds and crystals were stuck to the tire using a strong glue and were then covered using a Cooper nameplate. The Cooper F3 Diamond Tires were fitted to Rupert Svendsen-Cook's race car where they were rolled out for a photo op. It is highly unlikely that these tires will ever see anything resembling racing, but it will be interesting to see how the world reacts to the first-ever diamond tired. I wouldn't be surprised to see these alongside spinning rims and "iced out" grills sometime in the near future.
Diamonds and crystals were stuck to the tire using a strong glue and were then covered using a Cooper nameplate. The Cooper F3 Diamond Tires were fitted to Rupert Svendsen-Cook's race car where they were rolled out for a photo op. It is highly unlikely that these tires will ever see anything resembling racing, but it will be interesting to see how the world reacts to the first-ever diamond tired. I wouldn't be surprised to see these alongside spinning rims and "iced out" grills sometime in the near future.
Trend Themes
1. Luxury Car Modifications - Creating customized and extravagant enhancements for tires to appeal to affluent consumers looking to personalize their cars.
2. Diamond and Crystal Embellishments - Using precious gemstones like diamonds and crystals to add a touch of luxury and exclusivity to various products and accessories.
3. Experiential Marketing Stunts - Utilizing attention-grabbing and unique marketing activations, such as the Cooper F3 Diamond Tire, to create buzz and intrigue among consumers.
Industry Implications
1. Automotive Accessories - Providing high-end and customized tire enhancements to cater to luxury car owners who seek unique and extravagant modifications.
2. Jewelry and Gemstones - Offering diamond and crystal embellishments for a wide range of products, including tires and other luxury goods, to add value and exclusivity.
3. Event Marketing - Creating immersive and memorable brand experiences through creative and attention-grabbing stunts like the Cooper F3 Diamond Tire.
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