Bridgestone Launches Its New Race Tire Made for Track Performance
Mickey Phoon — May 10, 2023 — Autos
References: prnewswire
Bridgestone has released its latest high-performance racing tire called Potenza Race Tire. Emilio Tiberio, COO & CTO of Bridgestone EMIA, said, "The Bridgestone Potenza Race tire is the culmination of years—even decades—of experience in high performance. We created this tire for motorsports lovers, speaking to them and learning what they demand from their dream track tire, and we're thrilled to launch our first-ever semi-slick tire for the replacement market, offering unrivaled performance to all track enthusiasts."
The Potenza Racing Tire is designed for consumers who are racing enthusiasts looking to try a new race tire that has been inspected to be secure to use on public roads. Additionally, the race tire can also be used on the track. The Potenza Racing Tire has also been tested to have delivered the fastest lap time in its lineup and the shortest braking on dry pavement. Furthermore, the racing tire also has durable longevity that can be supported by car brands such as Porsche, Maserati, Ferrari, McLaren, Lamborghini, and more.
Image Credit: Bridgestone
The Potenza Racing Tire is designed for consumers who are racing enthusiasts looking to try a new race tire that has been inspected to be secure to use on public roads. Additionally, the race tire can also be used on the track. The Potenza Racing Tire has also been tested to have delivered the fastest lap time in its lineup and the shortest braking on dry pavement. Furthermore, the racing tire also has durable longevity that can be supported by car brands such as Porsche, Maserati, Ferrari, McLaren, Lamborghini, and more.
Image Credit: Bridgestone
Trend Themes
1. Semi-slick Racing Tires - The launch of semi-slick racing tires for the replacement market creates opportunities for tire and automotive companies to innovate and improve racing performance on the street and track.
2. Fastest Lap Time Technology - The trend toward developing technologies that deliver faster lap times is creating innovations in tire and automotive design, as well as in performance analytics and coaching services.
3. Track-ready Road Tires - The development of high-performance, track-ready road tires presents opportunities for racing enthusiasts and casual drivers alike, with implications for tire and automotive manufacturers, racing leagues, and track operators.
Industry Implications
1. Tire Manufacturing - Tire manufacturers can leverage the trend toward racing-inspired street tires to create new products and improve performance, while also addressing concerns around safety and fuel efficiency.
2. Automotive Manufacturing - Automotive manufacturers can partner with tire companies to create new racing-inspired vehicles that offer high performance, improved safety, and advanced features for racing enthusiasts and casual drivers alike.
3. Motorsports and Racing - The trend toward high-performance racing tires that can be used on public roads presents opportunities for racing leagues, track operators, and training/coaching services, as well as for drivers looking to improve their performance on the track.
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