Armida Ascano — May 7, 2012 — About
References: coolhunting.pro
As the first book devoted exclusively to coolhunting online, 'Digital Coolhunting, Chasing the Latest Trends' by Anna Maria Lopez Lopez is a natural match for Trend Hunter. Featured numerous times throughout the book and most predominantly in its third chapter, entitled 'Seguimiento de tendencias internacionales,' or 'Monitoring International Trends,' Trend Hunter is identified as a prime source for those seeking what's new and hot.
The rise of the digital era has ushered in the golden age of trend chasing, which is a paid profession on the rise. Though Digital Coolhunting is published in Spanish, its content would prove useful for cool hunters from every part of the world. Rife with colorful, engaging images and tidbits that will not only make hunting trends easier, but more effective, the book, published by ANAYA Multimedia, is a must have.
The rise of the digital era has ushered in the golden age of trend chasing, which is a paid profession on the rise. Though Digital Coolhunting is published in Spanish, its content would prove useful for cool hunters from every part of the world. Rife with colorful, engaging images and tidbits that will not only make hunting trends easier, but more effective, the book, published by ANAYA Multimedia, is a must have.
Trend Themes
1. Digital Coolhunting - Identifying and monitoring the latest online trends offers opportunities for disruptive innovation in marketing and consumer behavior.
2. Trend Chasing Profession - The growing demand for trend hunting services creates opportunities for disruptive innovation in consulting and market research.
3. Global Cool Hunting - Expanding coolhunting practices internationally presents opportunities for disruptive innovation in cross-cultural marketing and trend analysis.
Industry Implications
1. Marketing - Incorporating digital coolhunting techniques into marketing strategies can help businesses stay ahead of trends and connect with target audiences.
2. Consulting - Offering trend-chasing services as a consultant can provide businesses with valuable insights and innovative solutions to stay competitive.
3. Publishing - Creating content and resources, like books on cool hunting, for cool hunters can provide valuable knowledge and inspiration for trend-seekers worldwide.
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