Cookies4hereos Supports Hurricane Harvey's First Responders
Ellen Smith — January 10, 2018 — Social Good
The Girl Scouts of San Jacinto have just launched a new cookie program entitled 'Cookies4Heroes,' which enables consumers to buy and donate packs of cookies to the first responders who helped during Hurricane Harvey.
Consumers interesting in taking part in the program can make a donation online through the organization's virtual cookie share program. With this method, individuals can thank the first responders and support Girl Scouts without having to take a pack of cookies home. Others interested in supporting the cause can simply inform their local door-to-door representative that they'd like to make a donation to Harvey Heroes.
This new initiate runs between January 6 to March 25, 2018 and highlights the continued efforts to raise money for and support those affected by Hurricane Harvey.
Consumers interesting in taking part in the program can make a donation online through the organization's virtual cookie share program. With this method, individuals can thank the first responders and support Girl Scouts without having to take a pack of cookies home. Others interested in supporting the cause can simply inform their local door-to-door representative that they'd like to make a donation to Harvey Heroes.
This new initiate runs between January 6 to March 25, 2018 and highlights the continued efforts to raise money for and support those affected by Hurricane Harvey.
Trend Themes
1. Online Charitable Donations - There is an opportunity for businesses to create online platforms that allow consumers to easily make charitable donations.
2. Partnerships with Nonprofits - Businesses can explore partnerships with nonprofits to create programs that benefit both parties and support charitable causes.
3. Virtual Donation Programs - The use of virtual platforms allows consumers to make donations and support causes without having to physically take a product home.
Industry Implications
1. Food and Beverage - The food and beverage industry can create programs similar to Cookies4Heroes to support charitable causes and increase consumer engagement.
2. Nonprofit - Nonprofit organizations can explore virtual donation programs to enhance their fundraising efforts and expand their outreach.
3. E-commerce - E-commerce platforms can develop functionalities that enable consumers to easily contribute to charitable organizations while making online purchases.
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