The Converse Chuck Taylor Shoes Can Now be Personalized with NikeID
References: store.nike & hypebeast
The Converse Chuck Taylor high-top sneakers can now be personalized for an exclusive design specific to the consumers using the NikeID platform. The design can be selected online and customized with colors and fabrics to suit the liking of the shopper before it is delivered directly to their door. The added feature allows shoppers to incorporate their personality into their favorite pair of sneakers.
Converse are one of the most popular casual sneakers, and now consumers can step into the role of the designer using NikeID. The platform allows users to select the shoe silhouette in either high top, slip-on or low top and then select the colors from solid shades to prints such as camo. The entire process is done virtually and can allows shoppers to own a pair of Converse that are one-of-a-kind.
Converse are one of the most popular casual sneakers, and now consumers can step into the role of the designer using NikeID. The platform allows users to select the shoe silhouette in either high top, slip-on or low top and then select the colors from solid shades to prints such as camo. The entire process is done virtually and can allows shoppers to own a pair of Converse that are one-of-a-kind.
Trend Themes
1. Personalized Sneaker Designs - The ability to customize high-top sneakers with different colors and fabrics offers a disruptive innovation opportunity for the fashion industry.
2. Direct-to-consumer Delivery - The option to have customized sneakers delivered directly to the shopper's door creates a disruptive innovation opportunity for the e-commerce industry.
3. User-created Products - The NikeID platform allows consumers to become designers, presenting a disruptive innovation opportunity for the footwear industry.
Industry Implications
1. Fashion - The customizable sneaker trend presents an opportunity for fashion brands to tap into the desire for personalized products.
2. E-commerce - The direct-to-consumer delivery option for personalized sneakers offers e-commerce platforms a chance to provide unique, tailored products.
3. Footwear - The NikeID platform allows users to create their own customized sneakers, presenting an opportunity for the footwear industry to tap into the demand for personalized products.
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