Burger King Whopper Virgins
Sandra Winn — December 3, 2008 — Marketing
References: whoppervirgins & overtonecomm.blogspot
Burger King’s ‘Whopper Virgins’ campaign is a taste-test between BK’s Whopper and McDonald’s Big Mac. It took place amongst people living in remote villages of Thailand and Romania, as well as outposts in Greenland; people who’ve never had either of those burgers cross their lips.
Controversy over Burger King’s ‘Whopper Virgins’ taste test ad/documentary, created by ad giant Crispin, Porter and Bogusky, can be found on YouTube, blogs, and even editorials. At issue is whether the people used as ‘Whopper Virgins’ test subjects are being exploited and/or made fun of.
As long as the Burger King ‘Whopper Virgins’ adumentary crew was respectful of cultural practices, I don’t have a problem with the ads. However, if the ads turn out to poke fun of cultures, I would. Thai people are renowned for being respectful and their major religion is Buddhism. It’d be a shame if Burger King executives took advantage of their kindness only to turn it into a joke.
As it stands now, it seems the Burger King powers that be simply are looking for unbiased, pure (virgin) taste-buds, when it comes determining taste preference of their BK Whopper versus the McDonald’s Big Mac.
Test results and full-footage from the Burger King ‘Whopper Virgins’ will be released in four days, according to the Burger King ‘Whopper Virgins’ website.
Controversy over Burger King’s ‘Whopper Virgins’ taste test ad/documentary, created by ad giant Crispin, Porter and Bogusky, can be found on YouTube, blogs, and even editorials. At issue is whether the people used as ‘Whopper Virgins’ test subjects are being exploited and/or made fun of.
As long as the Burger King ‘Whopper Virgins’ adumentary crew was respectful of cultural practices, I don’t have a problem with the ads. However, if the ads turn out to poke fun of cultures, I would. Thai people are renowned for being respectful and their major religion is Buddhism. It’d be a shame if Burger King executives took advantage of their kindness only to turn it into a joke.
As it stands now, it seems the Burger King powers that be simply are looking for unbiased, pure (virgin) taste-buds, when it comes determining taste preference of their BK Whopper versus the McDonald’s Big Mac.
Test results and full-footage from the Burger King ‘Whopper Virgins’ will be released in four days, according to the Burger King ‘Whopper Virgins’ website.
Trend Themes
1. Controversial Taste Testing - Disruptive innovation opportunity: Develop alternative, ethical methods of taste testing that do not exploit or make fun of individuals or cultures.
2. Ethical Advertising - Disruptive innovation opportunity: Create ad campaigns that respect and celebrate diverse cultures, avoiding exploitation and stereotypes.
3. Consumer Taste Preferences - Disruptive innovation opportunity: Conduct unbiased taste tests to gain insights into consumers' preferences and develop new products accordingly.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce sustainable and culturally sensitive taste testing practices to the food and beverage industry.
2. Advertising - Disruptive innovation opportunity: Transform the advertising industry by promoting inclusive and respectful campaigns that resonate with diverse audiences.
3. Market Research - Disruptive innovation opportunity: Revolutionize market research by incorporating unbiased taste tests to understand consumer preferences in different regions.
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