Passion for Christ's 'The Ex- Series' is for Former Sinners
Cecilia Biemann — February 5, 2009 — Social Good
References: p4cm & huffingtonpost
The Passion for Christ Movement has launched a new T-Shirt line entitled ‘The Ex-Series.’ Their shirts feature slogans including ‘Ex-Fornicator,’ ‘Ex-Diva,’ ‘Ex-Slave,’ ‘Ex-Atheist,’ and ‘Ex-Hypocrite.’
The shirt they are raving the most about is the “EX-Masturbator,” which is an achievement they claim is possible with the help of Christ. In this vein, the P4CM blog features an entry from one ‘triumphant’ girl who testifies to her struggle and victory over masturbation, published with the aim of inspiring others to do the same.
Wow, the Passion for Christ Movement really does have all bases covered in their effort to reform sinners of all kind.
The shirt they are raving the most about is the “EX-Masturbator,” which is an achievement they claim is possible with the help of Christ. In this vein, the P4CM blog features an entry from one ‘triumphant’ girl who testifies to her struggle and victory over masturbation, published with the aim of inspiring others to do the same.
Wow, the Passion for Christ Movement really does have all bases covered in their effort to reform sinners of all kind.
Trend Themes
1. Controversial Religious Apparel - Disruptive Innovation Opportunity: Clothing lines with bold religious messages that challenge societal norms can attract a dedicated fan base.
2. The Ex-series - Disruptive Innovation Opportunity: Launching a clothing line that features a niche lifestyle or achievement can create a sense of community and belonging for its customers.
3. Testimonials on Sensitive Topics - Disruptive Innovation Opportunity: Providing a platform for individuals to share their stories on sensitive topics can inspire others and build a sense of solidarity within a community.
Industry Implications
1. Religious Apparel Industry - Disruptive Innovation Opportunity: A focus on a niche religious market can lead to a loyal customer base and differentiate from mainstream fashion lines.
2. Inspirational Clothing Industry - Disruptive Innovation Opportunity: Creating clothing lines that feature motivational messages can appeal to a market seeking self-improvement and a positive self-image.
3. Personal Blogging Platform - Disruptive Innovation Opportunity: Creating a blog platform that invites personal stories on sensitive subjects can inspire and connect a community that may not have had a voice before.
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