Dover Street Market's LA Shop is Very Artistic
References: losangeles.doverstreetmarket & highsnobiety
Dover Street Market's new brick-and-mortar Los Angeles store is the epitome of contemporary retail within the streetwear fashion segment of the industry. The interior of the space is designed by Rei Kawakubo and its aesthetic is said to successfully communicate the brand's "beautiful chaos ethos."
The shop takes advantage of the warehouse-like interior that gives lots of creative options for layout distribution. Each brand present in Dover Street Market's contemporary retail experience has its own designated space. As streetwear has been firmly and continuously associated with modern art movements, the merchandising approach presents the products in an installation-forward approach — so much so that visitors feel like they have entered an immersive and interactive gallery space.
The shop takes advantage of the warehouse-like interior that gives lots of creative options for layout distribution. Each brand present in Dover Street Market's contemporary retail experience has its own designated space. As streetwear has been firmly and continuously associated with modern art movements, the merchandising approach presents the products in an installation-forward approach — so much so that visitors feel like they have entered an immersive and interactive gallery space.
Trend Themes
1. Contemporary Retail Experiences - Opportunity for brands to create immersive and interactive retail spaces that blur the line between art and commerce.
2. Streetwear Fashion - Potential for streetwear brands to leverage the modern art movement and incorporate installation-forward merchandising strategies.
3. Creative Store Layouts - Innovative designs that take advantage of warehouse-like interiors to provide unique and visually appealing retail experiences.
Industry Implications
1. Retail - Retailers can explore contemporary design concepts and embrace creativity to captivate customers and differentiate their brand.
2. Fashion - Fashion brands can embrace art-inspired merchandising strategies to create engaging retail experiences in the streetwear segment.
3. Art Galleries - Art galleries can draw inspiration from streetwear and contemporary retail experiences to create immersive and interactive spaces for exhibiting art.
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