Cafe Vecino Created These Brightly Colored Coffee Bags
Ady Floyd — May 25, 2015 — Art & Design
References: packagingoftheworld & packageinspiration
Mara Rodríguez is a Spanish designer who created these brightly colored contemporary coffee packages that are very different from traditionally darker, earth-toned packages. The idea behind the packaging was to make the coffee stand out in grocery stores and super markets among the various other brands.
Rodríguez began with a white background and added one color to each different type of coffee from decaf to regular. The contemporary coffee packages use of the colors red, blue, teal and green that are eye-catching and pop off the white backdrop. With large lettering and the use of sans-serif typography, the packing is well rounded and balanced.
Each bag has a large letter the takes up a majority of the front of the package making it easy for customers to differentiate between which type of coffee they are purchasing.
Rodríguez began with a white background and added one color to each different type of coffee from decaf to regular. The contemporary coffee packages use of the colors red, blue, teal and green that are eye-catching and pop off the white backdrop. With large lettering and the use of sans-serif typography, the packing is well rounded and balanced.
Each bag has a large letter the takes up a majority of the front of the package making it easy for customers to differentiate between which type of coffee they are purchasing.
Trend Themes
1. Brightly Colored Packaging - By using bright colors in packaging design, brands can make their products stand out on store shelves.
2. Contemporary Design - Embracing contemporary design elements in packaging can help brands appeal to modern consumers.
3. Large Lettering - Utilizing large lettering on packaging can improve customer navigation and product differentiation.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of colorful and contemporary packaging to attract customers.
2. Retail - Retailers can benefit from incorporating large lettering on product packaging to enhance customer experience and ease of use.
3. Graphic Design - The graphic design industry can embrace the trend of bright colors and contemporary design to create visually striking packaging solutions.
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