The ProVision Contact Lenses Boxes Correlate to Use
Michael Hemsworth — April 27, 2016 — Marketing
References: boxerandco.au & thedieline
These contact lenses boxes from ProVision are designed to correlate the various activities that one would partake in whilst wearing them. Ranging from a couple on swings, to a couple partaking in various sports the boxes focus inherently on lifestyle.
According to the brand, ProVision wanted to get away from the usual use of water, scientific aesthetics and ultra-light blue color schemes to focus on delivering a product for all.
The ProVision contact lenses boxes are the work of Boxer & Co. and identify the freedom that comes with wearing prescription contact lenses rather than glasses. They enable one to freely live their life without having to worry about their glasses: exactly what is depicted by the fresh, inspiring packaging.
According to the brand, ProVision wanted to get away from the usual use of water, scientific aesthetics and ultra-light blue color schemes to focus on delivering a product for all.
The ProVision contact lenses boxes are the work of Boxer & Co. and identify the freedom that comes with wearing prescription contact lenses rather than glasses. They enable one to freely live their life without having to worry about their glasses: exactly what is depicted by the fresh, inspiring packaging.
Trend Themes
1. Lifestyle-depicting Packaging - Opportunity to create packaging designs that reflect the lifestyle associated with the product, allowing for a more personalized and relatable consumer experience.
2. Moving Away From Conventional Aesthetics - Opportunity to differentiate products by diverging from traditional design elements and color schemes to create unique and eye-catching packaging.
3. Focus on Freedom and Convenience - Opportunity to convey the benefits of a product by highlighting the freedom and convenience it offers compared to alternative options.
Industry Implications
1. Eyewear - Opportunity for eyewear companies to explore innovative packaging designs that reinforce the lifestyle and practical benefits of their products.
2. Packaging Design - Opportunity for packaging design companies to develop creative and visually appealing solutions that effectively communicate the essence of a product.
3. Healthcare - Opportunity for healthcare companies to enhance the user experience through packaging that conveys the lifestyle improvements and convenience associated with their products.
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