These New Biotrue Products Come in Two Varieties
Michael Hemsworth — October 25, 2023 — Lifestyle
References: biotrue & drugstorenews
These new Biotrue products have been unveiled as a series of ultra-gentle solutions for consumers to use as a way to optimize their everyday ocular comfort.
The new products include the Micellar Eyelid Cleansing Wipes and the Hydration Boost Contact Lens Drops, which are both optimized for different consumer needs. The Micellar Eyelid Cleansing Wipes have a fragrance-free formula that boasts a pH balanced profile that's achieved with naturally inspired ingredients to work well for gently removing eyelid build-up. The Hydration Boost Contact Lens Drops are preservative-free, and work to lubricate and rewet soft contact lenses for up to eight-hours of additional comfort.
The new Biotrue products respond to consumer demand for more naturalistic solutions when it comes to eye health.
The new products include the Micellar Eyelid Cleansing Wipes and the Hydration Boost Contact Lens Drops, which are both optimized for different consumer needs. The Micellar Eyelid Cleansing Wipes have a fragrance-free formula that boasts a pH balanced profile that's achieved with naturally inspired ingredients to work well for gently removing eyelid build-up. The Hydration Boost Contact Lens Drops are preservative-free, and work to lubricate and rewet soft contact lenses for up to eight-hours of additional comfort.
The new Biotrue products respond to consumer demand for more naturalistic solutions when it comes to eye health.
Trend Themes
1. Ultra-gentle Ocular Solutions - These Biotrue products offer ultra-gentle solutions to optimize everyday ocular comfort using natural ingredients and preservative-free formulas.
2. Micellar Eyelid Cleansing - Biotrue's fragrance-free Micellar Eyelid Cleansing Wipes with a pH balanced profile gently remove eyelid build-up using naturally inspired ingredients.
3. Hydration Boost for Contact Lenses - Biotrue's preservative-free Hydration Boost Contact Lens Drops lubricate and rewet soft contact lenses, providing up to eight hours of additional comfort.
Industry Implications
1. Eye Care - The eye care industry can explore the opportunity of developing more naturalistic and gentle solutions for ocular comfort like Biotrue products.
2. Personal Care - The personal care industry can leverage the trend of ultra-gentle ocular solutions, incorporating naturally inspired and preservative-free products into their offerings.
3. Contact Lens - The contact lens industry has the opportunity to innovate and offer more comfortable experiences by developing advanced, preservative-free lubricating solutions like Biotrue's Hydration Boost Contact Lens Drops.
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