Baskin-Robbins' New Cone Dippers Allow for Complete Customization
Katherine Pendrill — October 19, 2016 — Lifestyle
References: cookingpanda & brandeating
Baskin-Robbins recently began testing a new dessert called Cone Dippers, which give customers the power to customize their very own ice cream treat. With the rising popularity of over-the-top ice cream creations, the new dessert allows customers to add as many toppings as they like.
The new Cone Dippers consist of an ice cream cone of the customer's choice, paired with a cup of toppings. There are many different toppings to choose from, including chocolate-rich treats such as M&M minis and Oreo cookies, as well as more simple additions such as rainbow sprinkles and chopped almonds. Once the customer receives their cup of toppings, they can dip the cone themselves, which adds a fun and interactive element to the traditional ice cream shop experience.
The new Cone Dippers consist of an ice cream cone of the customer's choice, paired with a cup of toppings. There are many different toppings to choose from, including chocolate-rich treats such as M&M minis and Oreo cookies, as well as more simple additions such as rainbow sprinkles and chopped almonds. Once the customer receives their cup of toppings, they can dip the cone themselves, which adds a fun and interactive element to the traditional ice cream shop experience.
Trend Themes
1. Customizable Desserts - Disruptive innovation opportunity: Develop a platform that allows customers to create their own customized desserts with a wide range of toppings and flavors.
2. Interactive Food Experiences - Disruptive innovation opportunity: Create new dining experiences where customers can actively participate in the preparation or customization of their meals.
3. Over-the-top Food Creations - Disruptive innovation opportunity: Leverage the trend of extravagant and visually stunning food creations by offering unique, over-the-top desserts that capture customers' attention.
Industry Implications
1. Ice Cream Shops - Disruptive innovation opportunity: Enhance the traditional ice cream shop experience by introducing interactive elements and customization options like Baskin-Robbins' Cone Dippers.
2. Restaurant Industry - Disruptive innovation opportunity: Incorporate interactive food experiences into restaurant concepts to attract customers seeking novel dining experiences.
3. Food Retail - Disruptive innovation opportunity: Develop a self-service counter in grocery stores where customers can create their own customizable dessert creations with a variety of toppings.
3.1
Score
Popularity
Activity
Freshness
