Dairy Queen Honors its Birthday with Cone and Blizzard Promotions
Debra John — March 14, 2025 — Social Good
References: instagram & dairyqueen
In honor of its 85th anniversary, Dairy Queen is offering exciting Cone and Blizzard promotions to celebrate the season.
On 'Free Cone Day,' Thursday, March 20th, DQ Rewards members can receive a complimentary small Vanilla cone by redeeming the offer in the DQ App. Additionally, participating locations will feature the ‘Dip it for Kids’ initiative, allowing customers to add any dip to their cone for $1, with all proceeds benefiting local children’s hospitals across Canada through the Children’s Miracle Network. Dips available include the classic 'Chocolate Dip' and the new 'Crunchin’ Cookie Dip,' which features a blue candy coating mixed with cookies and cream bits.
From March 24th to April 6th, DQ is also celebrating with an $0.85 mini 'Blizzard Treat' offer available in the DQ App with a $1 or more purchase, applicable to any Blizzard flavor, including the 'Mint Oreo Blizzard' of the Month.
Image Credit: Dairy Queen
On 'Free Cone Day,' Thursday, March 20th, DQ Rewards members can receive a complimentary small Vanilla cone by redeeming the offer in the DQ App. Additionally, participating locations will feature the ‘Dip it for Kids’ initiative, allowing customers to add any dip to their cone for $1, with all proceeds benefiting local children’s hospitals across Canada through the Children’s Miracle Network. Dips available include the classic 'Chocolate Dip' and the new 'Crunchin’ Cookie Dip,' which features a blue candy coating mixed with cookies and cream bits.
From March 24th to April 6th, DQ is also celebrating with an $0.85 mini 'Blizzard Treat' offer available in the DQ App with a $1 or more purchase, applicable to any Blizzard flavor, including the 'Mint Oreo Blizzard' of the Month.
Image Credit: Dairy Queen
Trend Themes
1. Charitable Promotions - Businesses are integrating charitable components into promotions, allowing consumers to contribute to social causes through routine transactions.
2. App-centric Loyalty Programs - Loyalty programs centered around mobile apps are gaining traction, offering exclusive deals and creating direct engagement channels with consumers.
3. Flavor Innovation - Unique flavor offerings in popular treats, such as novel dip flavors, are enhancing the consumer experience and driving repeat visits.
Industry Implications
1. Fast Food Chains - Fast food brands are leveraging milestone celebrations to offer promotions that both boost sales and enhance brand loyalty.
2. Mobile Technology - The deployment of mobile apps in retail spaces facilitates personalized consumer interactions and seamless promotional deliveries.
3. Confectionery and Desserts - The dessert industry is harnessing innovative ingredient combinations to continually excite and attract diverse consumer palates.
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