Marmite's Mind Control Ad Attempts to Turn Haters into Lovers
Laura McQuarrie — October 9, 2019 — Marketing
References: marmite & campaignlive
Over the years, Marmite has produced many ads, campaigns and condiment commercials centered around the fact that its spread is so divisive, causing people to either hate or love it. Now, Marmite's Mind Control TV Commercial is attempting to use hypnosis as a way to turn those who dislike the product into those who enjoy it.
The 15-minute mind control experience was created in consultation with hypnotist and author Rory Fulcher and a group of people will be invited to make their way to London to view a hypnosis film. Fulcher will be present for the experiment and will be attempting to get people to change their perception of taste, ultimately with the hope of turning people who hate Marmite into people who love Marmite.
The 15-minute mind control experience was created in consultation with hypnotist and author Rory Fulcher and a group of people will be invited to make their way to London to view a hypnosis film. Fulcher will be present for the experiment and will be attempting to get people to change their perception of taste, ultimately with the hope of turning people who hate Marmite into people who love Marmite.
Trend Themes
1. Hypnosis Marketing - Using hypnosis techniques in marketing campaigns to change consumer perceptions and preferences.
2. Behavioral Manipulation - Exploring methods to manipulate customer behavior and preferences through psychological techniques.
3. Divisive Product Positioning - Leveraging the polarization of consumer opinions on a product to create targeted marketing campaigns.
Industry Implications
1. Food and Beverage - Applying hypnosis marketing strategies to change consumer perceptions of food and beverage products.
2. Advertising and Marketing - Utilizing behavioral manipulation techniques to create innovative advertising and marketing campaigns.
3. Entertainment and Media - Creating engaging and interactive experiences like the Marmite Mind Control TV Commercial to entertain and capture audience attention.
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