Rihanna's ANTI Concert Tour Merchandise Has Been Revealed
Mishal Omar — July 26, 2016 — Fashion
References: highsnobiety & thefourohfive
Rihanna's new concert tour merchandise has been revealed and it plays on the artist's previous statements about not being a traditional role model.
With everything from hoodies and t-shirts to hats, the designs of these clothing are as powerful as the artist that they represent. Some of the concert tour merchandise features pictures of Rihanna -- the black hoodie display words like 'role model' that have been crossed out while the hat says 'Bitch I Know You Know.' The clothing perfectly represents the artist's personal style aesthetic and markets itself to the young fans that Rihanna appeals to.
Rihanna's popularity is on a constant rise and with merchandise that reflects her rebellious attitude, many fans are sure to invest in the branded ANTI tour gear.
With everything from hoodies and t-shirts to hats, the designs of these clothing are as powerful as the artist that they represent. Some of the concert tour merchandise features pictures of Rihanna -- the black hoodie display words like 'role model' that have been crossed out while the hat says 'Bitch I Know You Know.' The clothing perfectly represents the artist's personal style aesthetic and markets itself to the young fans that Rihanna appeals to.
Rihanna's popularity is on a constant rise and with merchandise that reflects her rebellious attitude, many fans are sure to invest in the branded ANTI tour gear.
Trend Themes
1. Anti-role Model Fashion - There is an opportunity to develop a line of clothing that subverts traditional role model qualities and instead celebrates individuality and non-conformity.
2. Celebrity-inspired Merchandise - Creating merchandise that reflects the attitude and aesthetic of a popular celebrity can be lucrative for companies targeting young fans.
3. Rebellious Marketing - Companies can capitalize on the trend of anti-traditionalism and use provocative marketing tactics to appeal to consumers seeking edgy and unconventional products.
Industry Implications
1. Fashion - The fashion industry can develop anti-role model clothing lines to cater to consumers who are looking for non-conventional and rebellious fashion choices.
2. Entertainment - The entertainment industry can introduce celebrity-inspired merchandise lines to generate revenue from devoted fans and followers.
3. Marketing - The marketing industry can utilize rebellious marketing tactics to target a consumer base that is looking for unorthodox products and experiences.
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