Artist Tom Le French Transforms Popular Companies into Alcohol
References: tomlefrench & fubiz.net
Talented creative Tom Le French recently created an art installation series dubbed 99 Wine Bottles that showcases various companies depicted as conceptual brand wine packaging. The designs creatively explores how it might look aesthetically if these world famous brands had their own blends of wine.
The 99 Wine Bottles zooms in on dozens of different types of iconic brands in tech, media, fashion, e-commerce and even the music industry. The designs are simple and minimalist drawing on the brand's already well-established logos and emblems and placing them on sleek black bottles. Le French then plays with sizing and placement that looks best with the bottle's shape. Each bottle used in the series is uniform featuring a glossy black design that leaves it open to the viewer's interpretation if the brand's wine would be a white or red blend.
The 99 Wine Bottles zooms in on dozens of different types of iconic brands in tech, media, fashion, e-commerce and even the music industry. The designs are simple and minimalist drawing on the brand's already well-established logos and emblems and placing them on sleek black bottles. Le French then plays with sizing and placement that looks best with the bottle's shape. Each bottle used in the series is uniform featuring a glossy black design that leaves it open to the viewer's interpretation if the brand's wine would be a white or red blend.
Trend Themes
1. Conceptual Brand Wine Packaging - Opportunity for companies to explore new branding opportunities by creating their own wine packaging.
2. Exploring Iconic Brands in Wine - Opportunity to create collaborations between iconic brands and wineries, creating unique wine collections.
3. Minimalist Wine Packaging - Opportunity for wine companies to attract consumers with sleek and minimalist packaging designs.
Industry Implications
1. Tech Industry - Tech companies can disrupt the beverage industry by creating their own wine collections.
2. Fashion Industry - Fashion brands can enter the wine market by designing their own unique wine packaging.
3. Music Industry - Music artists can venture into the wine industry by collaborating with wineries to create branded wine bottles.
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