Paula Rúpolo Swaps the Coloring of Competitive Brands
Ady Floyd — August 26, 2015 — Pop Culture
References: printsome & designtaxi
A Brazilian-based graphic designer Paula Rúpolo created a collection of competitive brand logos that feature swapped color schemes. The humorous designs share traditionally recognized logos that look completely altered by the slightest change in hue and tone.
The overall idea for this project is highlight the importance of color. When the identity of globally recognized brands can be changed just by switching a color, it encourages consumers to think more deeply about their connection to these commodity-representing images.
By addressing how consumers associate a brand with its colors, it provides designers and markets alike with a true insight to how a brand or product is being recognized. An example that this artist presents is swapping the pink color of Dunkin' Donuts with the green color of Starbucks. Theses competitive brand logos are reacted to differently by consumers by only changing the color scheme.
The overall idea for this project is highlight the importance of color. When the identity of globally recognized brands can be changed just by switching a color, it encourages consumers to think more deeply about their connection to these commodity-representing images.
By addressing how consumers associate a brand with its colors, it provides designers and markets alike with a true insight to how a brand or product is being recognized. An example that this artist presents is swapping the pink color of Dunkin' Donuts with the green color of Starbucks. Theses competitive brand logos are reacted to differently by consumers by only changing the color scheme.
Trend Themes
1. Color-swapped Brand Logos - Opportunity for graphic designers to experiment with color and create unique brand identities.
2. Consumer Engagement with Brand Colors - Potential for marketers to study how consumers associate colors with brands and leverage this insight in branding strategies.
3. Humorous Logo Alterations - Opportunity for artists to use humor and satire to challenge traditional branding norms through color-swapped logos.
Industry Implications
1. Graphic Design - Innovation opportunity for graphic design professionals to explore unique logo designs by experimenting with color swaps.
2. Market Research - Opportunity for market researchers to delve into the impact of color on brand recognition and consumer perception.
3. Art and Design - Emerging trend in art and design industry to subvert and challenge traditional branding conventions through humor and color modifications.
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