The Honda Urban EV is Going into Production in 2019
Honda debuted its compact electric vehicle concept for the second time at the 2018 Geneva Motor Show and it is described as "a Japanese plush toy made real." The two-door "pugnacious" model boasts a relatively simple design that is not overbearing and can fit as many as four people. The compact electric vehicle embodies contemporary technology and a futuristic exterior with stylistic retro hits, however the interior is more "like a 1970s living room on wheels." The doors, which are rear-hinged, offer a nice variation of traditional car design.
The auto manufacturer announced that once the Urban EV is in its production stages, the car will feature an installed "digital voice-activated assistant [...] that will learn from the driver by detecting emotions behind their judgments."
Photo Credits: Vlad Savov
The auto manufacturer announced that once the Urban EV is in its production stages, the car will feature an installed "digital voice-activated assistant [...] that will learn from the driver by detecting emotions behind their judgments."
Photo Credits: Vlad Savov
Trend Themes
1. Compact Electric Vehicles - Disruptive innovation opportunity: Develop more compact electric vehicles with simple designs that appeal to urban consumers and can fit more people.
2. Futuristic Exteriors - Disruptive innovation opportunity: Design electric vehicles with stylistic retro hits and futuristic exteriors to attract consumers who value unique aesthetics.
3. Digital Voice-activated Assistants - Disruptive innovation opportunity: Incorporate digital voice-activated assistants in electric vehicles that can detect emotions and learn from the driver's judgments.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Introduce compact electric vehicles and develop futuristic exteriors for the automotive industry.
2. Urban Transportation - Disruptive innovation opportunity: Create compact electric vehicles that can fit multiple passengers to address the needs of urban transportation.
3. Artificial Intelligence - Disruptive innovation opportunity: Utilize artificial intelligence technology to develop digital voice-activated assistants that enhance the driving experience.
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