General Motors Taped Consumers for the Names of Its Commuter E-Bikes
References: ebikebrandchallenge & theverge
General Motors unveiled two brand new commuter e-bike silhouette. Each model was designed with functionalities that will make ventures into urban traffic a dream -- from the completely foldable frame to the ultra-compact appearance. However, as GM prepared extensively for the launch of its newest products, the company tapped consumers for one key decision -- the names.
With a crowdsourcing campaign, General Motors engaged the public through a contest. The initiative did not only call attention to the launch of the commuter e-bikes but it also gave individuals an interactive opportunity, allowing them a certain degree of ownership of the product.
The top submission for naming the bikes received a generous $10,000 USD prize and nine runner-ups were given $1,000 USD each.
With a crowdsourcing campaign, General Motors engaged the public through a contest. The initiative did not only call attention to the launch of the commuter e-bikes but it also gave individuals an interactive opportunity, allowing them a certain degree of ownership of the product.
The top submission for naming the bikes received a generous $10,000 USD prize and nine runner-ups were given $1,000 USD each.
Trend Themes
1. Crowdsourcing - The use of crowdsourcing campaigns for decision-making in product development allows for increased engagement and ownership among consumers.
2. Interactive Marketing - Engaging the public through contests and interactive opportunities promotes brand awareness and consumer participation.
3. Consumer Involvement - Involving consumers in key decisions, such as naming products, fosters a sense of ownership and strengthens the relationship between the brand and its customers.
Industry Implications
1. Automotive - The automotive industry can leverage crowdsourcing and interactive marketing to involve consumers in decision-making processes, creating a stronger connection with their target audience.
2. Marketing and Advertising - The marketing and advertising industry can explore the use of crowdsourcing campaigns and interactive strategies to generate consumer engagement and increase brand awareness.
3. Consumer Goods - In the consumer goods industry, involving consumers in product naming decisions through crowdsourcing can create a sense of ownership and loyalty towards the brand.
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