The Common Ground Footwear Brand Desigs Shoes to Promote Social Awareness
Ady Floyd — February 18, 2016 — Social Good
References: facebook & common-ground
'Common Ground' is a footwear company that is committed to designing shoes that represent current social issues. The brand designs pairs of shoes that promote marriage equality, immigration and elimination of gun violence -- to name a few.
Each pair of shoes represents one issue, while each individual shoe represents one side of that issue. For example, the 'Gender Equality' shoes feature the silhouette of a male on one shoe and a female on the other. The silhouettes are created using abstract designs and bright colors.
The ultimate goal for this socially conscious shoe company is to "spark conversation, remind us of our common ground and inspire steps, regardless of their size, that contribute to progress." The collection is currently available online and consumers can also select shoes of solid colors, which represent a mutual understanding among diverse groups.
Each pair of shoes represents one issue, while each individual shoe represents one side of that issue. For example, the 'Gender Equality' shoes feature the silhouette of a male on one shoe and a female on the other. The silhouettes are created using abstract designs and bright colors.
The ultimate goal for this socially conscious shoe company is to "spark conversation, remind us of our common ground and inspire steps, regardless of their size, that contribute to progress." The collection is currently available online and consumers can also select shoes of solid colors, which represent a mutual understanding among diverse groups.
Trend Themes
1. Social Awareness Footwear - Designing shoes that represent social issues creates an opportunity for brands to promote and inspire conversation around important causes.
2. Visual Representation - Using abstract designs and bright colors to depict social issues on shoes can create a visually impactful way to raise awareness.
3. Mutual Understanding Symbolism - Using solid colors to represent unity and mutual understanding among diverse groups offers an inclusive narrative for socially conscious brands.
Industry Implications
1. Fashion - The fashion industry can incorporate social awareness footwear to demonstrate their commitment to important causes and engage with socially conscious consumers.
2. Activism - Socially aware shoe brands provide an innovative avenue for activists to promote social change and engage with a wider audience.
3. Art and Design - Designing shoes that visually represent social issues through abstract designs offers opportunities for artists and designers to express powerful messages through functional footwear.
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