The Hennessy is Celebating the Legacy of the 49th Vice President
Laura McQuarrie — February 1, 2021 — Lifestyle
References: CocktailCourier & prnewswire
To honor the first Black and South Asian American Madam Vice President of the United States, Hennessy created a limited-edition Hennessy X.O 49 Commemorative Cocktail Set. The set contains a 750ml bottle of Hennessy X.O, the recipe for The 49th cocktail, a custom ice mold and display tray, plus elegant keepsake glassware etched with the number 49.
The celebratory cocktail is described as a sophisticated sip that enhances the taste of the world’s original Extra Old Cognac with pomegranate and bright hibiscus tea.
To support the next generation of women of color rising to the highest levels of government, Hennessy is donating to the Thurgood Marshall College Fund to fuel financial assistance, access, and experiences.
The celebratory cocktail is described as a sophisticated sip that enhances the taste of the world’s original Extra Old Cognac with pomegranate and bright hibiscus tea.
To support the next generation of women of color rising to the highest levels of government, Hennessy is donating to the Thurgood Marshall College Fund to fuel financial assistance, access, and experiences.
Trend Themes
1. Commemorative Cocktail Sets - Brands can create limited-edition cocktail sets to commemorate significant events or individuals.
2. Donations for Social Causes - Brands can use product sales to support social causes that align with their values and mission.
3. Innovative Cocktail Recipes - Brands can experiment with different cocktail recipes to create unique and sophisticated sips.
Industry Implications
1. Alcohol Industry - The alcohol industry can create commemorative sets to celebrate milestone events or individuals.
2. Non-profit Sector - Non-profits can partner with brands to receive donations for social causes.
3. Culinary Industry - The culinary industry can collaborate with brands to create innovative cocktail recipes that enhance the drinking experience.
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