PJ's Coffee Tulane University Commemorative Can is Playful
Michael Hemsworth — September 2, 2023 — Lifestyle
References: pjscoffee & qsrmagazine
The PJ's Coffee Tulane University commemorative can is being launched by the brand as a way to honor its longstanding partnership with the university that dates back to 1988. The commemorative coffee packaging features 12-ounces of the brand's Medium Roast coffee that's sealed for freshness, and is being offered now for purchase online, at PJ's campus locations, select PJ's locations and the Tulane Bookstore. The packaging celebrates the Green Wave's Championship game and winning season, and is a limited-edition offering that makes for a great keepsake for students and fans alike.
Co-Owner Paul Ballard commented on the PJ's Coffee Tulane University commemorative can saying, "We really wanted to celebrate this significant victory with everyone — especially our hometown — in a meaningful way. As proud alumni, it was important to us to pay homage and express gratitude to our university and Alma Mater. Not only will this coffee can serve as a memento to remember the team’s achievement among students, alumni, fans and guests, it will also celebrate future successes at Tulane.”
Image Credit: PJ's Coffee
Co-Owner Paul Ballard commented on the PJ's Coffee Tulane University commemorative can saying, "We really wanted to celebrate this significant victory with everyone — especially our hometown — in a meaningful way. As proud alumni, it was important to us to pay homage and express gratitude to our university and Alma Mater. Not only will this coffee can serve as a memento to remember the team’s achievement among students, alumni, fans and guests, it will also celebrate future successes at Tulane.”
Image Credit: PJ's Coffee
Trend Themes
1. Commemorative Coffee Packaging - The commemorative coffee packaging offers a unique opportunity for brands to honor partnerships and create meaningful connections with customers.
2. Limited-edition Offerings - The launch of limited-edition coffee packaging allows brands to tap into the sense of exclusivity and create excitement among customers.
3. Branding Through Collaboration - Collaborating with universities or other established institutions provides a platform for brands to showcase their commitment to community and their shared values.
Industry Implications
1. Coffee Industry - The commemorative coffee packaging trend presents an opportunity for coffee brands to differentiate themselves in a competitive market and build stronger connections with customers.
2. Promotional Products Industry - The launch of limited-edition commemorative packaging opens up new possibilities for the promotional products industry to offer unique and collectible items for businesses and organizations.
3. University Partnerships - Universities can explore collaborations with brands to create commemorative products that celebrate achievements and strengthen the connection with students, alumni, and fans.
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