This Comfortable Lingerie Collection is Designed by Carolyn Murphy
Katherine Pendrill — August 13, 2015 — Fashion
References: cheekfrills & style
Carolyn Murphy is set to debut a new line of comfortable lingerie for the e-retailer 'CheekFrills.' The famous 90s model wanted to design a collection that would be functional, without sacrificing style. As Murphy explains, "I really wanted to focus on comfort, but also on that subtle femininity and not having it be so overtly sexual."
The comfortable lingerie collection is made from natural fabrics, such as soft wood-pulp modal. Its pieces are adorned with subtle lace details and natural dyes. Each of the pieces is wire-free to keep women feeling comfortable all day long. While this collection's focus is on functionality, it is also beautiful and feminine. The new lingerie range is set to launch on August 15th and will be available on luxury e-boutique Net-a-Porter.
The comfortable lingerie collection is made from natural fabrics, such as soft wood-pulp modal. Its pieces are adorned with subtle lace details and natural dyes. Each of the pieces is wire-free to keep women feeling comfortable all day long. While this collection's focus is on functionality, it is also beautiful and feminine. The new lingerie range is set to launch on August 15th and will be available on luxury e-boutique Net-a-Porter.
Trend Themes
1. Sustainable Lingerie - A trend towards sustainable and eco-friendly materials in lingerie design presents a disruptive innovation opportunity for brands looking to cater to ethical fashion consumers.
2. Comfort-first Lingerie - The rising popularity of lingerie collections that prioritize comfort over design presents an opportunity for brands to appeal to consumers' desire for comfortable, functional garments.
3. Subtle Sexual Appeal Lingerie - The trend towards subtle sexual appeal in lingerie design presents an opportunity for brands to offer lingerie that is both beautiful and feminine without compromising on comfort or practicality.
Industry Implications
1. Fashion and Apparel Industry - The fashion and apparel industry can take advantage of the trend towards sustainable and comfortable lingerie by incorporating these elements into their overall design and manufacturing processes.
2. E-commerce Industry - The e-commerce industry can benefit from the rising popularity of lingerie collections that prioritize comfort by offering a user-friendly online shopping experience catered towards consumers who value comfort and practicality.
3. Luxury Goods Industry - The luxury goods industry can leverage the trend towards subtle sexual appeal in lingerie design by offering high-quality, luxurious garments that are both beautiful and functional, thereby catering to consumers who value style and comfort equally.
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