'Evolve' Shares Elevated Comfort Footwear with Stylish Silhouettes
Laura McQuarrie — February 18, 2019 — Fashion
References: evolve.easyspirit & prnewswire
Easy Spirit is now introducing Evolve as an all-new brand devoted to elevated, style-focused comfort footwear. With footwear that features an exclusively engineered rubberized footbed, Evolve promises solutions that deliver more o an energy return than the average footbed.
The lightweight, style-conscious footwear choices are tailored for busy women and are specifically designed to combat fatigue by rebounding with each step. As part of its mission to support women, Evolve is launching a gifting program that will provide shoes to inspirational female entrepreneurs, complete with a personalized sketch by renowned illustrator Chic Sketch.
The Evolve collection includes styles like sneakers, sandals, pumps and espadrilles that range from $89 to $159, with the brand asking consumers to consider: "What would you do with more energy?"
The lightweight, style-conscious footwear choices are tailored for busy women and are specifically designed to combat fatigue by rebounding with each step. As part of its mission to support women, Evolve is launching a gifting program that will provide shoes to inspirational female entrepreneurs, complete with a personalized sketch by renowned illustrator Chic Sketch.
The Evolve collection includes styles like sneakers, sandals, pumps and espadrilles that range from $89 to $159, with the brand asking consumers to consider: "What would you do with more energy?"
Trend Themes
1. Style-focused Comfort Footwear - The trend of style-focused comfort footwear is an opportunity for companies to develop footwear with a unique combination of style and comfort, leveraging specially engineered materials to provide elevated energy return.
2. Fatigue-combatting Shoes - The trend of fatigue-combatting shoes is an opportunity for companies to differentiate themselves through unique and innovative features that help alleviate foot fatigue, such as specially engineered footbeds or additional arch support.
3. Gifting Programs for Women - The trend of gifting programs for women presents an opportunity for companies to reach new audiences and foster goodwill by providing gifts to inspiring female entrepreneurs and supporting women-owned businesses.
Industry Implications
1. Footwear Industry - The footwear industry can capitalize on these trends by developing innovative products, utilizing unique materials, and marketing to busy women who prioritize both comfort and style.
2. Women’s Fashion Industry - The women's fashion industry can leverage these trends by creating fashion-forward looks that incorporate comfort engineering, especially during a time when consumers are looking for stylish, yet practical options.
3. Entrepreneurship Industry - The entrepreneurship industry can take note of the gifting program trend and consider partnership opportunities with forward-thinking companies, while supporting female entrepreneurs and women-owned businesses.
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