This Colsubsidio Children's Museum Campaign Features Amateur Work
Leslie Chen — June 13, 2013 — Marketing
References: lowe-ssp3 & adsoftheworld
Not everyone is a naturally born artistic genius, but these Colsubsidio Children's Museum ads offer hope that you can get pretty close.
Created by ad agency LOWE/SSP3 in Bogota, Colombia, the campaign offers a snapshot of drawings as they improve to show how art classes at the Colsubsidio Children's Museum will make a big difference in your child's artistic abilities. What I like most about the ads are how they're targeted towards kids and feature artwork that actually looks like it was made by kids.
If you ever find yourself nodding in false encouragement when your child shows you a drawing they made, then these ads may just convince you that a few classes would benefit both you and your child.
Created by ad agency LOWE/SSP3 in Bogota, Colombia, the campaign offers a snapshot of drawings as they improve to show how art classes at the Colsubsidio Children's Museum will make a big difference in your child's artistic abilities. What I like most about the ads are how they're targeted towards kids and feature artwork that actually looks like it was made by kids.
If you ever find yourself nodding in false encouragement when your child shows you a drawing they made, then these ads may just convince you that a few classes would benefit both you and your child.
Trend Themes
1. Amateur Art Classes - Opportunity for art schools to offer classes for children and adults who may not have natural artistic talent.
2. Targeted Advertising for Children - Opportunity for ad agencies to create campaigns that appeal to children and feature relatable content.
3. Improving Skills Through Education - Opportunity for educational institutions to promote the benefits of continued learning and skill-building.
Industry Implications
1. Art Education - Opportunity for art schools and museums to promote their offerings and attract new students.
2. Advertising - Opportunity for ad agencies to create targeted campaigns for niche audiences.
3. Child Development - Opportunity for educational institutions to promote the benefits of art education in the development of children's skills and creativity.
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