The ColourPop x Hello Kitty Collection Features Exclusive New Shades
Katherine Pendrill — November 2, 2016 — Pop Culture
References: colourpop & refinery29
The popular cosmetics company ColourPop recently teamed up with Sanrio to launch the brand-new ColourPop x Hello Kitty collection. For fans of the famous cartoon cat, the new collection provides a fun way to incorporate a bit of feline fun into any beauty look.
The new ColourPop x Hello Kitty collection is an exclusive collaboration that is timed to coincide with the cat's 42nd birthday. The collection features a variety of products including eyeshadows, lipsticks, lip glosses and more. All of these products are inspired by the famous cartoon and thus range from bright reds to more muted pinks. To complement the Hello Kitty-inspired hues, each products also features cartoon-covered packaging that adds a fun and playful touch to the cosmetics.
The new ColourPop x Hello Kitty collection is an exclusive collaboration that is timed to coincide with the cat's 42nd birthday. The collection features a variety of products including eyeshadows, lipsticks, lip glosses and more. All of these products are inspired by the famous cartoon and thus range from bright reds to more muted pinks. To complement the Hello Kitty-inspired hues, each products also features cartoon-covered packaging that adds a fun and playful touch to the cosmetics.
Trend Themes
1. Character-branded Cosmetics - Collaborations between cosmetics companies and popular cartoon characters provide opportunities to create exclusive products and appeal to a wider audience.
2. Theme-based Cosmetic Collections - Creating themed makeup collections around popular characters and icons provides opportunities for innovation and creativity in cosmetics products.
3. Nostalgia-inspired Cosmetics - Producing cosmetics with a nostalgic touch, such as branded collaborations with beloved cartoon characters, taps into consumers' emotional attachments and drives demand.
Industry Implications
1. Cosmetics - Collaborating with popular characters and icons to create themed cosmetic collections is a disruptive innovation opportunity for the cosmetics industry to expand and diversify their product lines.
2. Entertainment - Partnering with the cosmetics industry to create character-branded cosmetics provides a new revenue stream and extends the popularity of beloved characters beyond their original platform.
3. Retail - Exclusively selling character-branded cosmetics and theme-based makeup collections provides a way for retailers to differentiate their offerings and attract customers with unique products.
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