This French McDonald's is Decorated with Colourful Light Boxes
Katherine Pendrill — March 2, 2016 — Art & Design
References: dezeen
French designer Patrick Norguet recently gave a McDonald's restaurant a contemporary upgrade by outfitting it with a series of colorful light boxes. When it comes to chain restaurants, most consumers are used to seeing the same decor at each and every location. This McDonald's delivers a different kind of dining experience with its visually captivating interior.
As part of an effort to give the fast food chain a new architectural identity in France, Norguet revamped an old McDonald's location on the Champs-Elysées in Paris. Norguet went to work pairing raw concrete with sheet metal to give the building a sleek, industrial feel. He then added a series of colorful light boxes to the ceiling to bring a sense of whimsy into the space. He also redesigned the layout of the restaurant in order to integrate new technology and maximize customer convenience.
As part of an effort to give the fast food chain a new architectural identity in France, Norguet revamped an old McDonald's location on the Champs-Elysées in Paris. Norguet went to work pairing raw concrete with sheet metal to give the building a sleek, industrial feel. He then added a series of colorful light boxes to the ceiling to bring a sense of whimsy into the space. He also redesigned the layout of the restaurant in order to integrate new technology and maximize customer convenience.
Trend Themes
1. Colorful Fast Food Interiors - Fast food chains can differentiate themselves by incorporating visually captivating interior designs using elements such as colorful light boxes.
2. Architectural Identity - Revamping old fast food locations with new architectural designs can help brands create a unique identity and stand out in the market.
3. Integrating New Technology - Redesigning fast food restaurant layouts to integrate new technology can improve customer convenience and overall dining experience.
Industry Implications
1. Fast Food Chains - Fast food chains can leverage unique and visually captivating interior designs to differentiate themselves in the market and attract customers.
2. Architecture and Design - Architects and designers can offer their services to fast food chains in revamping old locations and creating new architectural identities.
3. Technology Solutions - Providers of technology solutions can collaborate with fast food chains in integrating new technology into restaurant layouts to improve customer experience and convenience.
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