Burger & Lobster Launched Five 'Colorless Cocktails'
Grace Mahas — November 12, 2019 — Business
References: burgerandlobster & thespiritsbusiness
In an effort to have guests choose cocktails by their ingredients rather than by their name or color, London-based restaurant chain Burger & Lobster launched five colorless cocktails. These unique and boundary-pushing alcoholic beverages were created by mixologist Eduard Balan, the head of Burger & Lobster's bar and include the Cosmopolitan, Mojito, Margarita, Negroni, and Piña Colada.
Ben Hedley, head of marketing at Burger & Lobster, said: “The colorless and nameless cocktails are an exciting concept, not only for us but for our customers. They are always on the lookout for what we are doing next and we hope this will encourage more people to feel comfortable in what they are drinking – everybody loves a cheeky cocktail.”
Image Credit: Burger & Lobster
Ben Hedley, head of marketing at Burger & Lobster, said: “The colorless and nameless cocktails are an exciting concept, not only for us but for our customers. They are always on the lookout for what we are doing next and we hope this will encourage more people to feel comfortable in what they are drinking – everybody loves a cheeky cocktail.”
Image Credit: Burger & Lobster
Trend Themes
1. Ingredient-focused Cocktails - Creating cocktails that are chosen based on their ingredients rather than their name or color presents an opportunity for bars and restaurants to offer unique and personalized drink experiences.
2. Boundary-pushing Alcoholic Beverages - Developing colorless cocktails like the ones introduced by Burger & Lobster demonstrates the potential for innovation in creating visually intriguing and unconventional drinks that challenge traditional expectations.
3. Nameless Cocktails - Introducing cocktails without names allows for a sense of mystery and intrigue, turning the focus on the flavors and ingredients, presenting an opportunity for establishments to engage customers in a new way.
Industry Implications
1. Hospitality - The hospitality industry can benefit from the trend of ingredient-focused cocktails by creating unique drink menus and offering customized drink options that cater to customers' specific preferences.
2. Beverage Manufacturing - The beverage manufacturing industry can explore the concept of boundary-pushing alcoholic beverages to create innovative and visually captivating products that stand out in the market.
3. Marketing and Branding - The marketing and branding industry can assist businesses in promoting nameless cocktails and emphasizing the sensory experience, turning the focus on the intrigue and adventure of trying new drink creations.
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