Alison Lou Tapped Emily Ratajkowski to Model Minimal Jewelry
References: alisonlou & highsnobiety
Alison Lou's colorful hoop earrings entertain a playful and minimalist silhouette and are offered at a reasonable price — between $125 to $165. For the Spring/Summer 2018 jewelry collection, titled 'LOUCITE,' the label had the alluring and beautiful American model Emily Ratajkowski to be the face of the editorial.
Alison Lou offers its colorful hoop earrings in three sizes. The Spring/Summer capsule consists of 12 distinct models, made out of lucite and enamel. The high-end label aims to inspire and offer a certain transparency with its designs. Optimal for a night out or brunch with friends, Alison Lou's colorful hoop earrings boast a playful, accessible and unique style that can be accommodating to a range of different outfits, attitudes and occasions.
Photo Credits: Jacqueline Harriet
Alison Lou offers its colorful hoop earrings in three sizes. The Spring/Summer capsule consists of 12 distinct models, made out of lucite and enamel. The high-end label aims to inspire and offer a certain transparency with its designs. Optimal for a night out or brunch with friends, Alison Lou's colorful hoop earrings boast a playful, accessible and unique style that can be accommodating to a range of different outfits, attitudes and occasions.
Photo Credits: Jacqueline Harriet
Trend Themes
1. Colorful Hoop Earrings - Opportunity for disruptive innovation: Develop a sustainable and ethically sourced alternative to lucite and enamel materials for hoop earrings.
2. Affordable Jewelry - Opportunity for disruptive innovation: Create a direct-to-consumer online platform for affordable and fashionable jewelry, bypassing traditional retail markups.
3. Minimalist Jewelry - Opportunity for disruptive innovation: Integrate smart technology into minimalist jewelry designs, enabling functionalities such as health monitoring or personalized messaging.
Industry Implications
1. Fashion - Opportunity for disruptive innovation: Implement 3D printing technology in jewelry manufacturing, allowing for customizable and on-demand production.
2. E-commerce - Opportunity for disruptive innovation: Develop a virtual try-on feature for jewelry on e-commerce platforms, enhancing the online shopping experience and reducing returns.
3. Tech Gadgets - Opportunity for disruptive innovation: Combine jewelry accessories with wearable technology, creating stylish and functional gadgets such as smart rings or smart bracelets.
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