Trader Joe's Launched Vibrantly Colored Neapolitan Joe-Joe's
Laura McQuarrie — August 3, 2018 — Lifestyle
References: traderjoes
Taking inspiration from a classic tri-colored summer treat, Trader Joe's has introduced a fun new product that takes the form of colored wafer cookies. While it is common to see cookies of this kind with either a dark or a light wafer, these whimsical Neapolitan Joe-Joe’s incorporate both to pay tribute to the three parts of Neapolitan ice cream.
For the creation of this new product, Trader Joe's found itself asking: "If chocolate, strawberry & vanilla work together in ice cream, why not in a cookie?" As such, the creme-filled wafer cookies offer a rich flavor experience with a cocoa-flavored dark brown wafer and a vanilla-flavored golden wafer sandwiching a slice of pink strawberry-flavored creme flecked with pieces of freeze-dried strawberries.
For the creation of this new product, Trader Joe's found itself asking: "If chocolate, strawberry & vanilla work together in ice cream, why not in a cookie?" As such, the creme-filled wafer cookies offer a rich flavor experience with a cocoa-flavored dark brown wafer and a vanilla-flavored golden wafer sandwiching a slice of pink strawberry-flavored creme flecked with pieces of freeze-dried strawberries.
Trend Themes
1. Tri-colored Food Products - The introduction of tri-colored wafer cookies by Trader Joe's demonstrates a growing trend for vibrant and visually appealing food products.
2. Nostalgic Flavor Combinations - Trader Joe's Neapolitan Joe-Joe's showcase a trend of combining familiar flavors, like chocolate, strawberry, and vanilla, to evoke nostalgic taste experiences.
3. Whimsical Food Packaging - The colorful and playful packaging of the Neapolitan Joe-Joe's reflects a trend towards eye-catching and whimsical designs that appeal to consumers.
Industry Implications
1. Food and Beverage - The introduction of tri-colored wafer cookies presents a disruptive innovation opportunity for the food and beverage industry to create visually appealing and exciting products.
2. Snack Foods - The Neapolitan Joe-Joe's highlight a potential disruptive innovation opportunity for the snack foods industry to explore unique and nostalgic flavor combinations.
3. Packaging and Branding - The whimsical packaging of the tri-colored wafer cookies offers a disruptive innovation opportunity for the packaging and branding industry to create visually captivating and memorable designs.
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