Sephora's Color Match Bot Scans Photos and Suggests Lipstick Shades
Laura McQuarrie — November 11, 2016 — Tech
References: multivu
Sephora recently released the Color Match for Sephora Virtual Artist, a Facebook Messenger bot that matches user-submitted photos to vibrant lipstick shades.
To begin, the bot prompts: "Send me any photo, and I'll pick up the colors in the photo to find matching lip shades." The kinds of images that consumers might choose to upload may vary from selfies to inspirational lip looks or even garments that they may own. The bot will then pick out the colors and suggest several lip product from cosmetic brands that can be purchased at Sephora in similar shades.
Alongside the launch of Color Match for Sephora Virtual Artist, Sephora also introduced the Reservation Assistant bot to make it easy for women to book an appointment for a makeover at Sephora stores across the US.
To begin, the bot prompts: "Send me any photo, and I'll pick up the colors in the photo to find matching lip shades." The kinds of images that consumers might choose to upload may vary from selfies to inspirational lip looks or even garments that they may own. The bot will then pick out the colors and suggest several lip product from cosmetic brands that can be purchased at Sephora in similar shades.
Alongside the launch of Color Match for Sephora Virtual Artist, Sephora also introduced the Reservation Assistant bot to make it easy for women to book an appointment for a makeover at Sephora stores across the US.
Trend Themes
1. Virtual Makeup Matching - The Color Match for Sephora Virtual Artist bot is revolutionizing the way consumers find lipstick shades by using photos to suggest lip products.
2. Bot-assisted Beauty Consultations - The Color Match bot and Reservation Assistant bot from Sephora are examples of how companies can use AI-powered bots to improve customer experience and streamline appointment bookings.
3. Personalized Makeup Recommendations - With bots like Color Match, brands can provide personalized suggestions for lip shades based on the colors in user-submitted photos, enhancing the shopping experience for customers.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can leverage AI-powered bots to assist customers in finding the perfect makeup products, like lipstick shades, based on their individual preferences.
2. Retail - Retail stores, like Sephora, can benefit from the use of virtual makeup matching bots to attract customers, improve sales, and provide a more personalized shopping experience.
3. Artificial Intelligence - The development of AI-powered bots for makeup matching and beauty consultations is an innovative application of artificial intelligence in the retail and beauty industries.
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