Wet N Wild's Color Icon Mascara Comes in Four Bold Hues
Katherine Pendrill — August 16, 2016 — Fashion
The popular cosmetics brand Wet N Wild recently debuted a new boldly hued mascara collection called Color Icon. While the idea of colored lashes is nothing new, the look has recently regained popularity thanks to the growing demand for more unique makeup products. Now Wet N Wild is giving consumers a simple, yet effective new way to take their lashes to the next level.
The new Wet N Wild Color Icon collection consists of the brand's signature, cruelty-free mascara formula in four bold shades: blue, purple, green and bronze. This wide range of hues is designed to not only help consumers lengthen their lashes, but also to add a subtle touch of color to their eyes.
As the demand for bold and adventurous makeup continues to rise, these colorful mascaras help consumers achieve Instagram-worthy looks with ease.
The new Wet N Wild Color Icon collection consists of the brand's signature, cruelty-free mascara formula in four bold shades: blue, purple, green and bronze. This wide range of hues is designed to not only help consumers lengthen their lashes, but also to add a subtle touch of color to their eyes.
As the demand for bold and adventurous makeup continues to rise, these colorful mascaras help consumers achieve Instagram-worthy looks with ease.
Trend Themes
1. Bold Makeup - Disruptive innovation opportunity: Create a line of bold and adventurous makeup products to cater to the growing demand for unique cosmetics.
2. Colored Lashes - Disruptive innovation opportunity: Develop innovative mascara formulas and applicators that offer a wide range of colored options to enhance lash length and add a pop of color to the eyes.
3. Instagram-worthy Looks - Disruptive innovation opportunity: Create beauty tools or mobile applications that help consumers easily achieve photo-ready makeup looks and share them on social media.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Integrate technology and science into the development of cosmetics to create innovative and unique makeup products that cater to evolving consumer preferences.
2. Fashion and Beauty Retail - Disruptive innovation opportunity: Explore collaborations with makeup brands to create exclusive collections and provide customers with access to trendy and exciting cosmetic products.
3. Social Media and Influencer Marketing - Disruptive innovation opportunity: Develop influencer marketing platforms or tools that connect beauty influencers with cosmetics brands, helping to promote and showcase unique and trendsetting makeup products.
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