Sheriff and Cherry's Pre-Summer 2014 Color Bomb is Trippy
Laura McQuarrie — January 13, 2014 — Marketing
References: sheriffandcherry & wearintheworldnia.blogspot
'Color Bomb' is the aptly-named title for Sheriff and Cherry’s Pre-Summer 2014 campaign. In the images shot by Justin Ridler and Mark Vassallo, Fernada sports a vibrant pink wig, a silvery headpiece that looks like an insect’s feelers and models three eyewear styles, including the G1 Jungle Avio, G11 Doublestar and the G1 Jungle Disco.
For the campaign, Fernanda wears clothing that is equally as bold and bright, with some parts of her clothes that are sequinned or iridescent, to maximize color and light. In addition to this overload of color, the three photos are set with psychedelically-recolored skies, which are also reflected in the lenses of the stylish sunglasses. The trippy lookbook will have you dreaming of summer and days bright enough for wearing sunglasses.
For the campaign, Fernanda wears clothing that is equally as bold and bright, with some parts of her clothes that are sequinned or iridescent, to maximize color and light. In addition to this overload of color, the three photos are set with psychedelically-recolored skies, which are also reflected in the lenses of the stylish sunglasses. The trippy lookbook will have you dreaming of summer and days bright enough for wearing sunglasses.
Trend Themes
1. Psychedelic Eyewear - Opportunity to create new lines of eyewear with bold and vibrant designs.
2. Colorful Fashion Campaigns - Opportunity to create clothing campaigns that push the boundaries of color and pattern.
3. Reimagining Classic Accessories - Opportunity to reimagine classic accessories like sunglasses with unique and innovative designs.
Industry Implications
1. Fashion - Bold and vibrant campaigns can attract a younger demographic and increase brand awareness.
2. Eyewear - Innovation in design can set a brand apart and increase customer loyalty.
3. Advertising and Marketing - Pushing boundaries in promotional campaigns can create buzz and increase brand recognition.
5.7
Score
Popularity
Activity
Freshness
