The Royal Canadian Mint Collaborated with Vlogger Peter McKinnon
Laura McQuarrie — June 26, 2019 — World
References: mint & prnewswire
This spring, the Royal Canadian Mint announced a unique collaboration with photographer and YouTube vlogger Peter McKinnon that resulted in an innovative collectible coin series featuring stunning Canadian landscapes. The first piece in the coin series has kicked off with a depiction of Alberta's Moraine Lake, which appears on a two-ounce fine silver coin in full color. As a nod to McKinnon's photographic talents, the artful coin boasts a frame that resembles the aperture blades on a camera lens.
McKinnon's passion for photography inspired him to capture the beauty of Moraine Lake in different seasons, including a perfect shot of the lake at a time when the snow-capped mountains are reflected on the glassy surface of site's distinctive turquoise waters.
The second coin in the Peter McKinnon Photo Series by the Royal Canadian Mint will also highlight a picturesque Canadian landscape.
McKinnon's passion for photography inspired him to capture the beauty of Moraine Lake in different seasons, including a perfect shot of the lake at a time when the snow-capped mountains are reflected on the glassy surface of site's distinctive turquoise waters.
The second coin in the Peter McKinnon Photo Series by the Royal Canadian Mint will also highlight a picturesque Canadian landscape.
Trend Themes
1. Collectible Coin Series - There is a growing trend of innovative collectible coin series featuring stunning designs and collaborations with artists or influencers.
2. Incorporation of Photography - There is a trend of incorporating photography into collectible coins, allowing for unique and visually appealing designs.
3. Collaborations with Influencers - Collaborations between minting companies and influencers are becoming popular, offering a new way to engage collectors and fans.
Industry Implications
1. Numismatics - The numismatics industry can explore disruptive innovation opportunities in creating unique collectible coin series that cater to different themes and collaborations.
2. Photography - The photography industry has an opportunity to expand their reach by incorporating their work into collectible coins, allowing for wider appreciation of their art.
3. Minting and Manufacturing - Minting and manufacturing companies can leverage collaborations with influencers to create limited edition collectible coins, attracting new collectors and increasing brand visibility.
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