Sephora and Museum of Ice Cream are Launching Collaborative Makeup
Laura McQuarrie — September 13, 2018 — Art & Design
There are countless collaborative makeup collections that fans can look forward to from prominent brands and celebrities but soon, beauty lovers will be able to get their hands on a new range of cosmetics created between Sephora and the Museum of Ice Cream. Museum of Ice Cream now has locations on both coasts of the United States featuring its interactive ice cream and candy-centric art exhibits.
The limited-edition MOIC X SEPHORA COLLECTION is set to include everything from popsicle-themed lip products and rainbow sherbet-hued false eyelashes to makeup brush sets decorated with colorful sprinkles, as well as fun accessories like the 'I Scream Charm Bracelet.'
Previously, Museum of Ice Cream has launched other inventive collaborations, such as the Compartés Museum of Ice Cream Chocolate Bar and The Pint Shop in partnership with Target.
The limited-edition MOIC X SEPHORA COLLECTION is set to include everything from popsicle-themed lip products and rainbow sherbet-hued false eyelashes to makeup brush sets decorated with colorful sprinkles, as well as fun accessories like the 'I Scream Charm Bracelet.'
Previously, Museum of Ice Cream has launched other inventive collaborations, such as the Compartés Museum of Ice Cream Chocolate Bar and The Pint Shop in partnership with Target.
Trend Themes
1. Co-branded Makeup Collections - Opportunity for brands to collaborate with other companies to create unique and inventive makeup products.
2. Food-inspired Cosmetics - Increasing popularity of makeup products inspired by food and drinks, opening up novel marketing opportunities.
3. Interactive Consumer Experiences - Growing importance of interactive consumer experiences in retail spaces, leading to more immersive marketing campaigns.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can benefit from co-branding collaborations to create exciting new products for consumers.
2. Food and Beverage - The food and beverage industry can explore new avenues for product development by creating collaborations with cosmetics companies.
3. Retail and Marketing - Retail spaces and marketing industries must prioritize interactive experiences to keep up with consumer demand.
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