The Colgate Total Floss Print Campaign Fights for Clean Teeth
Luisa Amanda Gomes — May 11, 2010 — Marketing
References: colgateprofessional & advertlover
The Colgate Total Floss campaign is an entertaining look into the epic battle that your finger has in getting rid of pieces of veggies in your teeth.
The clever campaign put together by Prolam Y&R advertising agency humorously shows a slavish finger running to do the bidding of pesky vegetables like corn and broccoli. The slogan then reads, “There are places your finger will never reach.”
As an avid corn-on-the-cob lover, this slogan and the Colgate Total Floss campaign definitely hits it home.
The clever campaign put together by Prolam Y&R advertising agency humorously shows a slavish finger running to do the bidding of pesky vegetables like corn and broccoli. The slogan then reads, “There are places your finger will never reach.”
As an avid corn-on-the-cob lover, this slogan and the Colgate Total Floss campaign definitely hits it home.
Trend Themes
1. Humorous Advertising Campaigns - Disruptive innovation opportunity in creating entertaining and funny advertising campaigns to capture consumer attention and promote brand messages.
2. Personal Hygiene Marketing - Opportunity for disruptive innovation in developing creative marketing strategies that highlight personal hygiene products' effectiveness in solving specific hygiene problems.
3. Creative Product Messaging - Innovative opportunity for creating unique and engaging product messaging that resonates with consumers and conveys product benefits effectively.
Industry Implications
1. Advertising - Opportunity for disruptive innovation in the advertising industry by incorporating humor and creativity into campaigns, capturing audience attention and improving brand recall.
2. Personal Care - Opportunity for disruptive innovation in the personal care industry by developing and marketing innovative hygiene products that address specific consumer needs and problems.
3. Marketing and Communications - Opportunity for disruptive innovation in the marketing and communications industry by exploring unconventional approaches to product messaging and advertising, creating memorable and impactful campaigns.
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