James Day Photographs the Colgate 360 Sonic Power Ads
Meghan Young — March 27, 2010 — Marketing
References: jamesdayphoto & fubiz.net
Masterminded by Y&R Dubai and photographed by James Day, the Colgate 360 Sonic Power campaign features the tagline '333 blows a second.' I wonder if that's the number of toothbrushes jammed into each of the models' mouths?
And what if the scene depicted in this Colgate 360 Sonic Power ad is what it actually took to have a flawlessly clean and healthy mouth? Talk about torture. I mean, going to the dentist is bad enough.
And what if the scene depicted in this Colgate 360 Sonic Power ad is what it actually took to have a flawlessly clean and healthy mouth? Talk about torture. I mean, going to the dentist is bad enough.
Trend Themes
1. Toothbrush Advertising - Opportunity for disruptive innovation in creating more interactive and engaging toothbrush advertisements.
2. Photography in Advertising - Opportunity for disruptive innovation in using unique and eye-catching photography techniques for advertising campaigns.
3. Oral Health Products - Opportunity for disruptive innovation in developing new and improved oral health products that provide efficient and effective cleaning.
Industry Implications
1. Advertising - Opportunity for disruptive innovation in revolutionizing the way toothbrush campaigns are designed and executed.
2. Photography - Opportunity for disruptive innovation in incorporating innovative photography techniques to enhance advertising campaigns in various industries.
3. Healthcare - Opportunity for disruptive innovation in the development of advanced oral health products and technologies.
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