Colenimo's Spring/Summer 2013 Line is Athletic and Vintage
References: colenimo & missmoss.co.za
Colenimo's Spring/Summer 2013 line plays with a variety of retro, athletic subjects. Tennis apparel appropriate for the 1930s comes to the fore of the London based fashion house, echoing the ensembles of Bettie Davis and Ginger Rogers.
Titled 'Little Miss Poker Face,' Colenimo delivers dainty cream skirts, angular sailor tops and checkered navy dresses. The loose and tailored cuts are also quite masculine, shaking up the brands clear preference for soft, delicate styles.
Lying just behind this Spring/Summer 2013 collection is 20s and 30s tennis superstar Helen Wills Moody. Moody serves as the muse to Colenimo for the coming season, reflected in the placement of vintage sports gear within this palely lit lookbook.
Titled 'Little Miss Poker Face,' Colenimo delivers dainty cream skirts, angular sailor tops and checkered navy dresses. The loose and tailored cuts are also quite masculine, shaking up the brands clear preference for soft, delicate styles.
Lying just behind this Spring/Summer 2013 collection is 20s and 30s tennis superstar Helen Wills Moody. Moody serves as the muse to Colenimo for the coming season, reflected in the placement of vintage sports gear within this palely lit lookbook.
Trend Themes
1. Retro Athletic Fashion - There is an opportunity for disruptive innovation in the fashion industry to create modern athletic wear with a retro aesthetic.
2. Gender-fluid Fashion - The combination of masculine and feminine elements in Colenimo's collection presents an opportunity for disruptive innovation in the fashion industry to create gender-fluid clothing lines.
3. Vintage Sports-inspired Apparel - The use of vintage sports gear in Colenimo's collection opens up an opportunity for disruptive innovation in the apparel industry to create clothing that combines both sports functionality and retro style.
Industry Implications
1. Fashion - The fashion industry can explore the trends of retro athletic fashion, gender-fluid fashion, and vintage sports-inspired apparel to create innovative designs.
2. Sportswear - The sportswear industry can capitalize on the trend of vintage sports-inspired apparel by developing clothing that combines modern functionality with a retro aesthetic.
3. Gender-neutral Fashion - The gender-neutral fashion industry can leverage the gender-fluid fashion trend showcased in Colenimo's collection to create innovative and inclusive clothing options.
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