Cole & Weber United Create and Epic Commercial for Washington's Lottery
Francis Tiangson — April 12, 2011 — Marketing
Cole & Weber United have created a sweet commercial for Washington's Lottery. "Play together. Win Together." is the message that this epic spot shares to the audience.
The video features two knights gearing up in medieval armor on a rainy day. As each piece of protection is added on, the tension between opponents grows. Cole & Weber United create the perfect atmosphere and tone for a clash of brave warriors. As the two armored knights grab hold of their jousts, charging towards each other, it's revealed that they are riding on modern day segways instead of horses.
Once the victor knocks over his opponent, the tag line for Washington's Lottery appears. Cole & Weber United showcase the insanely fun and exciting activities you and your buddies can do if you happen to play (and win) together.
The video features two knights gearing up in medieval armor on a rainy day. As each piece of protection is added on, the tension between opponents grows. Cole & Weber United create the perfect atmosphere and tone for a clash of brave warriors. As the two armored knights grab hold of their jousts, charging towards each other, it's revealed that they are riding on modern day segways instead of horses.
Once the victor knocks over his opponent, the tag line for Washington's Lottery appears. Cole & Weber United showcase the insanely fun and exciting activities you and your buddies can do if you happen to play (and win) together.
Trend Themes
1. Modernized Medieval Gaming - Developing medieval-themed video games or sports with a modern twist, such as using modern-day vehicles or gadgets for gameplay.
2. Friend-centric Advertising - Using stories of friends having fun together to advertise products or services.
3. Nostalgia-inspired Marketing - Using themes and aesthetics from the past in modern-day advertisements or products.
Industry Implications
1. Gaming - Creating modern versions of classic medieval games or developing entirely new medieval-themed games with a modern twist.
2. Marketing - Using unique storytelling methods, such as depicting modernized medieval sports, to promote products and services.
3. Advertising - Incorporating nostalgia and classic themes into modern-day advertising campaigns, such as showcasing medieval aesthetics with modern technology.
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