AVALE's 'Cold City' Draws Upon Aaron Vale's Personal Experiences
References: fuckingyoung.es & hypebeast
Aaron Vale released an all-new collection for AVALE named "Cold City." In 2013, AVALE was founded by Vale in Luton with the vision to add an edge to staple closet pieces and deliver pure cut-and-sew outfits. The brand has developed to showcase Aaron's focus on essential design and his technical abilities. The revelation behind Cold City stems from Vale's background and upbringing, shining light upon challenging decisions that face the youth and the drought of opportunity. Vale highlights the juggle of choice between choosing a 9-5 job and pursuing entrepreneurship or giving up through his new collection of 13 pieces.
Cold City is made in Britain and is strongly inspired by the bold graphics of Japanese streetwear. The collection features hoodies, t-shirts and statement denim pieces.
Cold City is made in Britain and is strongly inspired by the bold graphics of Japanese streetwear. The collection features hoodies, t-shirts and statement denim pieces.
Trend Themes
1. Personal Narrative Streetwear - Stemming from personal experience, streetwear lines designed around a personal narrative will resonate with consumers looking for items with meaning.
2. Cut-and-sew Mania - Customizable clothing is on the rise, and cut-and-sew outfits offer a unique opportunity to create one-of-a-kind pieces while reducing textile waste.
3. Graphic-centric Fashion - Bold graphics, especially those inspired by Japanese streetwear, are trending in many areas of fashion and are an opportunity for brands to appeal to younger demographics.
Industry Implications
1. Fashion - An obvious choice, the fashion industry could create branded streetwear lines that draw on the personal experiences and artistic visions of the designers and their teams.
2. E-commerce - E-commerce retailers that specialize in customized clothing or offer visual digital content could benefit from catering to consumers looking to purchase graphic-centric, personal narrative streetwear.
3. Social Media Marketing - Social media marketing is key for brands looking to penetrate new markets and younger demographics in the fashion industry, especially for those that offer trendy, graphic-centric clothing.
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