The Cold Brew BTS special package is Coming to the US Market
Michael Hemsworth — August 19, 2020 — Marketing
References: trndmonitor
The Cold Brew BTS special package is being launched in the US market to help provide fans of the namesake K-pop group with a new product to pick up. The drink is a premium coffee beverage that is achieved with unheated water and grounds that have been paired together to create a rich, smooth and non-bitter flavor. The product, however, is really characterized by the signature branding that features the seven members of the K-pop group -- each with their own bottle -- in order to offer consumers a way to pick their favorite.
The Cold Brew BTS special package is a shelf-stable product that is likely to be a well-received new option for fans to pick up this summer and into the fall.
The Cold Brew BTS special package is a shelf-stable product that is likely to be a well-received new option for fans to pick up this summer and into the fall.
Trend Themes
1. Personalized Packaging - The Cold Brew BTS special package with individual bottles for each member of the K-pop group offers a personalized experience for consumers.
2. Premium Coffee - The Cold Brew BTS special package introduces a premium coffee beverage with a rich and smooth flavor achieved through unheated water and grounds.
3. Branded Collaborations - The Cold Brew BTS special package shows the growing trend of branded collaborations between popular music groups and beverage companies.
Industry Implications
1. Beverage - The Cold Brew BTS special package contributes to the innovation and expansion of the beverage industry with its unique K-pop branding and premium coffee offering.
2. Music & Entertainment - The Cold Brew BTS special package represents the intersection of the music and entertainment industry with the beverage industry, creating new marketing opportunities.
3. Personal Care & Lifestyle - The Cold Brew BTS special package taps into consumers' desire for personalized experiences and lifestyle products, opening up opportunities in the personal care and lifestyle industry.
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