This Infographic Identifies the Trademarks of a Coffee Snob
Alyson Wyers — October 28, 2014 — Lifestyle
References: bahati.au & designtaxi
This infographic was created to help you determine if you are a coffee snob. A throwback to old school quizzes found in print magazines, the chart asks you to identify with eight different trademarks that make you a coffee elitist and tally your score at the bottom. From Bahati Brew, the illustrated quiz claims drinking coffee is a way of life and there is no shame in being a coffee snob.
Apparently eight different traits can tell you how snobby you are about drinking coffee. This includes your likelihood of being found in a Starbucks, taking latte pictures, familiarity with baristas, bean sourcing, label comprehension, gadget owning and using lavish descriptions. If you've ever wondered if you're decaffeinated, foamy or an ultimate double espresso, you'll know soon.
Apparently eight different traits can tell you how snobby you are about drinking coffee. This includes your likelihood of being found in a Starbucks, taking latte pictures, familiarity with baristas, bean sourcing, label comprehension, gadget owning and using lavish descriptions. If you've ever wondered if you're decaffeinated, foamy or an ultimate double espresso, you'll know soon.
Trend Themes
1. Quizzes for Self-identification - Opportunity for interactive quizzes that allow individuals to determine their level of expertise or snobbery in a particular area, such as coffee consumption.
2. Coffee Culture and Elitism - Growing interest in coffee culture and the emergence of a snobbish attitude towards coffee consumption, leading to opportunities for specialty coffee brands and experiences.
3. Online Coffee Communities - Rise of online communities and forums where coffee enthusiasts can discuss and share their coffee knowledge, experiences, and scores from quizzes like these.
Industry Implications
1. Beverage and Coffee Retail - Unlock the potential for specialty coffee retailers to cater to the niche market of coffee snobs by offering exclusive beans, equipment, and experiences.
2. Digital and Gamification - Incorporating interactive quizzes, gamified experiences, and personalized recommendations into digital platforms and apps to engage coffee enthusiasts and foster a sense of community.
3. Content and Media - Create content and media platforms that cater to the interests and attitudes of coffee enthusiasts, providing them with engaging quizzes and discussions to further explore their coffee snobbery.
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