This Film Tells of the World Ending by Coffee Pod Waste
Laura McQuarrie — January 17, 2015 — Eco
References: killthekcup.org & marketingmag
In an effort to stress that in 2014, the amount of coffee pod waste was at such a high, there would be enough pods to circle the earth 10.5 times. Taking it to the extremes and imagining what this might mean for the planet, the Kill the K-Cup dreams up a disastrous scenario. The mock action video is shot Cloverfield-style, with a lot of shaky first-person camerawork and screaming. The city is attacked by flying coffee pod UFOs and a gigantic Godzilla monster that's made entirely out of coffee pods. Since K-Cups are not recyclable, this video dramatically shows that something will eventually become of these wasteful pods.
The video comes from Egg Studios and the Social Bean Gourmet Coffee Co., raising awareness about the waste that comes with single-use coffee pods with the Kill the K-Cup campaign site.
The video comes from Egg Studios and the Social Bean Gourmet Coffee Co., raising awareness about the waste that comes with single-use coffee pods with the Kill the K-Cup campaign site.
Trend Themes
1. Single-use Coffee Pods - The rising concern over the environmental impact of single-use coffee pods presents an opportunity for disruptive innovation in eco-friendly alternatives.
2. Sustainable Packaging - The alarming amount of coffee pod waste highlights the need for innovative and sustainable packaging solutions in the coffee industry.
3. Awareness Campaigns - The success of the Kill the K-Cup campaign demonstrates the potential for impactful awareness campaigns to drive change and encourage responsible consumption.
Industry Implications
1. Coffee and Beverage Industry - The coffee industry has the opportunity to lead the way in developing and implementing sustainable practices to reduce waste and promote environmental consciousness.
2. Packaging Industry - The packaging industry can explore new materials and designs that prioritize sustainability and address the growing concerns surrounding single-use packaging, such as coffee pods.
3. Marketing and Advertising Industry - The success of the Kill the K-Cup awareness campaign highlights the potential for marketing and advertising professionals to create impactful campaigns that drive sustainable behavior change.
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