Express Vending's Infographic Covers Popular Coffee on Instagram
Alyson Wyers — August 5, 2015 — Lifestyle
References: expressvending & designtaxi
When it comes to posting on visually focused social media platforms, it is no secret that certain subject matter is more popular than others, such as coffee on Instagram. This infographic created by Express Vending lists the 11 most popular types of coffee on Instagram.
In addition to showing statistics surrounding these caffeinated contents, the chart also notes the popularity of pictures tagged with #coffee versus #tea and robusta compared to arabica. It will be a surprise to no one that the latte is the most frequently snapped coffee beverage on the social site with more than 2.8 million uploads so far. Cappuccino, espresso and mocha are other common picks. Similar to lattes, the cafe au lait also made the list.
In addition to showing statistics surrounding these caffeinated contents, the chart also notes the popularity of pictures tagged with #coffee versus #tea and robusta compared to arabica. It will be a surprise to no one that the latte is the most frequently snapped coffee beverage on the social site with more than 2.8 million uploads so far. Cappuccino, espresso and mocha are other common picks. Similar to lattes, the cafe au lait also made the list.
Trend Themes
1. Instagram Coffee Trends - With the popularity of coffee-related content on Instagram, there is an opportunity for coffee shops and brands to cater to these trends when creating and promoting their products.
2. Social Media Marketing for Coffee - As Instagram continues to grow in popularity and influence, there is an opportunity for coffee brands to focus on their social media marketing strategies to reach wider audiences and stay relevant.
3. Popularity of Latte Art - As lattes top the list as the most frequently snapped coffee beverage on Instagram, there is an opportunity for coffee shops and brands to focus on developing and promoting latte art as a way to stand out and create visually appealing content.
Industry Implications
1. Coffee Shops - Coffee shops can use this data on Instagram coffee trends to inform their menu and marketing strategies to reach wider audiences and increase their social media engagement.
2. Coffee Brands - Coffee brands can use this information to develop and promote more Instagram-friendly products, such as latte art and photogenic coffee drinks, to increase their social media presence and appeal to younger audiences.
3. Social Media Platforms - With the popularity of coffee-related content on Instagram, other social media platforms may start to focus more on food and beverage trends to appeal to users and stay relevant.
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