This Coffee-Mate Creamer is Promoted with a Cafe That Bares It All
Laura McQuarrie — July 16, 2015 — Marketing
References: naturalbliss.coffee-mate & creativecriminals
Upon entering the Natural Bliss Cafe to promote Nestlé's Coffee-Mate creamer, it's clear that there's an emphasis on everything that's all-natural and au naturel. Inside the unique pop-up shop, all of the baristas and a few people lounging in the cafe are completely in the nude, save for being covered by some artful body paint.
As well as proving how uncomfortable it is to be served something unnatural, the cafe also plays up how natural it is to be completely in the buff.
The unsuspecting people who entered the shop and got an eyeful were also treated to a cup of the Natural Bliss creamer, which is made from just four simple ingredients. As shopper marketing manager from Nestlé, Codie Richards, says: "We know that consumers want something natural in their creamer. So what better way to talk about it and make some noise?"
As well as proving how uncomfortable it is to be served something unnatural, the cafe also plays up how natural it is to be completely in the buff.
The unsuspecting people who entered the shop and got an eyeful were also treated to a cup of the Natural Bliss creamer, which is made from just four simple ingredients. As shopper marketing manager from Nestlé, Codie Richards, says: "We know that consumers want something natural in their creamer. So what better way to talk about it and make some noise?"
Trend Themes
1. Pop-up Cafes - Disruptive innovation opportunity: Creating pop-up cafes that offer unique experiences to promote and market products or services.
2. Bodypaint Marketing - Disruptive innovation opportunity: Using body paint as a creative and attention-grabbing marketing technique to engage consumers in a unique way.
3. Natural and Organic Products - Disruptive innovation opportunity: Capitalizing on the growing consumer demand for natural and organic products by offering unique, all-natural options in various industries.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introducing natural and organic beverages or food products that differentiate themselves with unique marketing campaigns.
2. Hospitality and Event Planning - Disruptive innovation opportunity: Organizing pop-up events, such as themed cafes or unique dining experiences, to create buzz and attract customers.
3. Advertising and Marketing - Disruptive innovation opportunity: Exploring creative and unconventional marketing strategies, such as body paint marketing, to capture consumer attention and generate brand awareness.
4.2
Score
Popularity
Activity
Freshness
