The Mokador Arabica Blend is Packaged to Underline Value
Michael Hemsworth — October 5, 2016 — Lifestyle
References: 45gradi & packagingoftheworld
Package branding is usually created through the use of labels and package shape, but Mokador Arabica blend coffee canisters are created differently to stand apart. The Mokador canisters for the Arabica blend feature the coffee plant imagery behind the font, peeking through the label imagery to create the sense of a multidimensional aesthetic. However, instead of using traditional labels the imagery of the plant is etched into the can to help set it apart from the other variations from the brand for a somewhat upscale aesthetic.
The Mokador Arabica blend coffee canister is crafted from aluminum and kept distinctly monochrome in order to help emphasize the high-end nature of the blend. The packaging is the design work of the 45gradi creative agency based in Milan, Italy.
The Mokador Arabica blend coffee canister is crafted from aluminum and kept distinctly monochrome in order to help emphasize the high-end nature of the blend. The packaging is the design work of the 45gradi creative agency based in Milan, Italy.
Trend Themes
1. Multidimensional Package Design - Brands can set themselves apart with multidimensional package designs that convey a luxury aesthetic and ensure their products stand out on store shelves.
2. Etched Branding - Etched branding can create a unique and visually striking package design that catches consumers' attention and reinforces the brand's premium positioning.
3. Monochrome Packaging - Using monochrome packaging can enhance the perception of the product's value and create a sense of luxury.
Industry Implications
1. Coffee - Coffee brands can leverage unique package designs and etched branding to differentiate themselves in a crowded market and appeal to consumers seeking premium blends.
2. Consumer Packaged Goods - Consumer packaged goods brands across categories can use multidimensional package designs and etched branding to attract consumers looking for premium and value-added products.
3. Design and Advertising - Design and advertising firms can provide creative solutions that incorporate multidimensional package designs, etched branding, and monochrome packaging to help their clients enhance the perceived value of their products and stand out in the competitive marketplace.
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