The Coffeepolitan Branding Overhaul Features a Worldly Theme
Vasiliki Marapas — December 5, 2014 — Art & Design
References: pixelin.me & behance.net
German-based coffee bean retailer Coffeepolitan enlisted the Pixelinme agency to overhaul its branding identity.
The objective was to create a cohesive identity; one which would relate to both the coffee industry, and the international scope of the company, which offers coffee beans from all five continents.
The logo incorporated three key elements: the coffee spot, map of the world and the letter C for Coffeepolitan. Though pared back and refined, the logo is extremely memorable, fully captures the brand's philosophy and, lastly, successfully reflects the vast geographical breadth of its products. The Pixelinme agency ultimately created a brilliant brand strategy that will surely appeal to worldly coffee drinkers, who, naturally, live all over the globe.
The objective was to create a cohesive identity; one which would relate to both the coffee industry, and the international scope of the company, which offers coffee beans from all five continents.
The logo incorporated three key elements: the coffee spot, map of the world and the letter C for Coffeepolitan. Though pared back and refined, the logo is extremely memorable, fully captures the brand's philosophy and, lastly, successfully reflects the vast geographical breadth of its products. The Pixelinme agency ultimately created a brilliant brand strategy that will surely appeal to worldly coffee drinkers, who, naturally, live all over the globe.
Trend Themes
1. Worldly Branding - By incorporating elements like a map of the world, brands can create a cohesive identity that appeals to international consumers.
2. Cohesive Identity - Creating a memorable and refined logo can help brands establish a cohesive identity that reflects their philosophy and product offerings.
3. Geographical Scope - Highlighting the vast geographical breadth of products can attract coffee drinkers from different regions, presenting opportunities for global expansion.
Industry Implications
1. Coffee Retail - Coffee retailers can explore rebranding strategies that incorporate international themes to attract a diverse customer base.
2. Branding and Design - Branding and design agencies can offer their expertise to help companies create memorable and refined brand identities that resonate with their target audience.
3. International Trade - Companies involved in international trade can partner with coffee brands to expand their geographical scope and reach customers around the world.
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