Minnow's Debut Product Line Targets Younger Seafood Eaters
Laura McQuarrie — February 8, 2022 — Lifestyle
References: minnowworld & nytimes
There's a debut line of products from Minnow, a new tinned seafood company created by the owners of the Hart's and Cervo's seafood restaurants, and they make Alaskan salmon, Icelandic cod liver and Spanish sardines accessible. During the temporary closure of their restaurants, Minnow owners Nialls Fallon, Nick Perkins, and Leah Campbell started up a new venture with the aim of "delivering high-quality, sustainably sourced tinned seafood with a Mediterranean theme to a younger clientele."
While Monkfish liver is a delicacy that's often referred to as "the foie gras of the sea," cod liver offers a delectable alternative that's just as smooth and buttery. Minow's cod liver is meticulously packaged by hand in its own oil and it is ready to enjoy in a wide variety of ways.
While Monkfish liver is a delicacy that's often referred to as "the foie gras of the sea," cod liver offers a delectable alternative that's just as smooth and buttery. Minow's cod liver is meticulously packaged by hand in its own oil and it is ready to enjoy in a wide variety of ways.
Trend Themes
1. Sustainable Seafood - Minnow's focus on sustainably sourced tinned seafood presents an opportunity for companies to cater to consumers' increasing interest in eco-friendly options.
2. Alternative Protein - Minnow's use of Alaskan salmon and cod liver in their products is part of a trend towards alternative protein sources that could be capitalized on by other food companies.
3. Convenient Packaging - Minnow's emphasis on carefully packaged, ready-to-enjoy seafood presents opportunities for companies to innovate in the area of on-the-go, single-serving packaging for various foods and beverages.
Industry Implications
1. Seafood - The sustainable seafood trend seen in Minnow's debut product line presents opportunities for existing seafood companies to pivot towards eco-friendly offerings to cater to consumers' increasing preferences and values.
2. Canned Food - Minnow's tinned seafood products present opportunities for the canned food industry to incorporate more high-quality, premium options to cater to consumers looking for convenient, yet delicious meal options.
3. Snack Food - Minnow's tinned seafood products can inspire companies in the snack food industry to explore the use of unique, sustainable protein sources to create snack options that also meet the growing demand for eco-friendly products.
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