Nike's Air Max 97 Sneakers Get a Coconut Milk Fossil Design
Nike introduces a new tonal iteration of the Air Max 97 sneaker model for the season with the new Coconut Milk Fossil color palette. It is made up of the tones Coconut Milk, Fossil, and Track Red across the upper, which is notably made from a blend of denim, jersey, and canvas that stack on top of one another.
It is detailed with graphics all over and has layers that can be seen throughout the tongue tab sections. The panels are tie-dyed for a playful touch and can be seen on the medial side of the shoe. Branding accents come through at the loop sections around the heel and the pre-distressed Air bubble midsole foundation.
Image Credit: Nike
It is detailed with graphics all over and has layers that can be seen throughout the tongue tab sections. The panels are tie-dyed for a playful touch and can be seen on the medial side of the shoe. Branding accents come through at the loop sections around the heel and the pre-distressed Air bubble midsole foundation.
Image Credit: Nike
Trend Themes
1. Tonal Chunky Sneakers - Tonal color palettes and chunky styles remain popular in sneaker design, presenting opportunities for innovative iterations and customization options.
2. Mix and Match Textures - Blending different materials and textures in shoe design can add depth and interest to a product, presenting opportunities for experimentation and differentiation in the market.
3. Pre-distressed Design - Intentionally distressed or weathered designs add a unique and edgy element to footwear, presenting opportunities for differentiation and market appeal.
Industry Implications
1. Fashion - Fashion and footwear brands can take inspiration from sneaker design trends to create innovative product offerings and stay ahead of the competition.
2. Sports - Athletic shoe designers can incorporate the trend of tonal chunky sneakers and mixed materials into their products to offer customers functional and fashionable options for sports and outdoor activities.
3. Retail - Shoe retailers can use the trend of pre-distressed design to attract younger and fashion-conscious customers looking for unique and edgy styles.
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