'Just Coconut Chunks' from Trader Joe's are Bite-Sized and Skinless
Laura McQuarrie — August 15, 2017 — Lifestyle
References: traderjoes
One of the newest products to be added to the shelves at Trader Joe’s are its ‘Just Coconut Chunks,’ which offer an alternative to whole and shredded coconuts, as well as coconut milk and water.
Trader Joe’s describes that developing the “frozen chunks of skinless coconut, without any additives” turned out to be more of a challenge than it anticipated. However, in collaboration with a supplier in the Philippines, Trader Joe’s launched its single-ingredient Just Coconut Chunks without any sweeteners, preservatives or whitening agents. As such, the hand-peeled coconut pieces are noted to make excellent snacks on their own straight out of the freezer, as well as perfect additions to fruit salads and smoothies.
Outside of the usual assortment of frozen fruits and vegetables, food brands are now launching pre-peeled, washed and chopped frozen foods that save consumers both time and money.
Trader Joe’s describes that developing the “frozen chunks of skinless coconut, without any additives” turned out to be more of a challenge than it anticipated. However, in collaboration with a supplier in the Philippines, Trader Joe’s launched its single-ingredient Just Coconut Chunks without any sweeteners, preservatives or whitening agents. As such, the hand-peeled coconut pieces are noted to make excellent snacks on their own straight out of the freezer, as well as perfect additions to fruit salads and smoothies.
Outside of the usual assortment of frozen fruits and vegetables, food brands are now launching pre-peeled, washed and chopped frozen foods that save consumers both time and money.
Trend Themes
1. Prepackaged Coconut Chunks - The trend of prepackaged coconut chunks offers consumers a convenient and healthy snack alternative.
2. Frozen Chopped Foods - The trend of frozen pre-peeled, washed, and chopped foods provides consumers with convenient and time-saving meal options.
3. Clean Label Products - The trend of clean label products, such as Trader Joe's Just Coconut Chunks, appeals to consumers seeking healthier, additive-free food options.
Industry Implications
1. Frozen Food Industry - The frozen food industry can capitalize on the trend of offering pre-packaged coconut chunks and other chopped frozen foods.
2. Natural and Organic Food Industry - The natural and organic food industry can leverage the trend of clean label products, like Trader Joe's Just Coconut Chunks, to attract health-conscious consumers.
3. Convenience Food Industry - The convenience food industry can benefit from the trend of providing time-saving and ready-to-eat frozen food options, including pre-peeled and chopped products.
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